Not at all! Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by travelling to you, don’t hesitate to ask. Prices for travel available on request.

I’m also available for international bookings, so don’t hesitate if you’re located outside of Sweden (or if you want an international location).

Rather than focusing on the number of poses or locations, I like to plan my photo sessions around the stories we want to capture. You can see these as different situations in your professional life and that make up the person you are. We tend to look first at routines and habits and take it from there.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event.

What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need.

I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to communicate with your photos and this will help us to work out which photos and stories we should plan for.

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind.

Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.

There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.

It can be good to have a few outfits for your session (3-5) so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.

Some general thoughts:

• choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
• wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
• I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
• wear sizes that fit well and that you feel great in.
• if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
• keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).

Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and I can send you the price and we can book it in.

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

A deposit of 20% is invoiced on booking to confirm session date and the remaining balance is due one week after the photo session.

The session is officially booked when the deposit has been received.

If you have a subscription you will pay per month for 12 months.

I love the subscription and really think it’s the dream solution for a lot of my clients.

Find out more about the subscription here.

No problem! Get in touch and I’ll be more than happy to help.