Brand Refresh

photo shoot

A SIMPLE WAY TO REFRESH YOUR PORTRAITS & PERSONAL BRAND PHOTOS

Focused, intentional brand photos that feel like you

A Brand Refresh session is designed for coaches and small business owners who want a curated set of on-brand photos in a shorter session. In about one hour we’ll capture personality-filled portraits and versatile content you can use on social media, your website and in marketing.

This session is relaxed and guided. You’ll get gentle support in posing and presence so your photos feel authentic and aligned with the way you show up in your business. Before the shoot we’ll briefly plan what matters most for your imagery so every photo works hard for you.

Brand Refresh gives you a compact but powerful photo update that feels good to share, helps you stay visible, and reflects where your brand is right now.

INCLUDING:

1 hour personal brand shoot

10 photos formatted for web & social media

simple pre-shoot planning

8 900 SEK ex moms

(7 560 SEK with yearly subscription)

Prices are excluding VAT/moms & are for one person.

Contact me for a tailored quote for larger businesses.

WHO THIS PACKAGE IS FOR:

N

you’re ready to update your visuals without the time or investment of a larger session

N

you’re launching a new business and just need a small number of timeless images to get started

N

you’re planning a specific project, like launching a new offer, planning a marketing campaign, doing a speaking gig, creating a presentation for a webinar

N

you need some extra images in between bigger brand photo shoots

N

you want to capture a specific season to complement the rest of your images

N

you’ve had a haircut or changed your style and want photos that reflect the update

INCLUDING:

1 hour personal brand shoot

10 photos formatted for web & social media

simple pre-shoot planning

8 900 SEK ex moms

(7 560 SEK with yearly subscription)

Prices are excluding VAT/moms & are for one person.

Contact me for a tailored quote for larger businesses.

WHO THIS PACKAGE IS FOR:

N

you’re ready to update your visuals without the time or investment of a larger session

N

you’re launching a new business and just need a small number of timeless images to get started

N

you’re planning a specific project, like launching a new offer, planning a marketing campaign, doing a speaking gig, creating a presentation for a webinar

N

you need some extra images in between bigger brand photo shoots

N

you want to capture a specific season to complement the rest of your images

N

you’ve had a haircut or changed your style and want photos that reflect the update

Yearly Subscription

3 x brand refresh shoots per year

Your brand is constantly evolving. Your imagery should evolve with it.

A Brand Refresh Subscription gives you three focused, strategically-timed mini shoots across the year, so you always have fresh, relevant photos for your marketing, launches, seasons, and everyday visibility (and yes that even means updated photos if you change your hairstyle).

Each session gives you a small, high-quality set of images, created quickly and intentionally. Instead of trying to make one big shoot last all year, you can update your visuals in manageable, low-pressure stages, without the time, energy, or financial investment of a larger package.

Because we work together regularly, each shoot builds on the last. You become more relaxed in front of the camera, we get clearer on what works for your brand, and the process becomes smoother, faster, and more aligned every time. (Many clients are surprised by how much they enjoy these short sessions.)

This is a calm, sustainable way to stay consistently visible, with brand photos that reflect where your business is now, not where it was six or twelve months ago.

“I just feel so secure in front of your camera. It’s more like spending time with a friend, except you have a camera over your shoulder and then suddenly I’m sitting here with a wonderful portfolio full of photos.”

– YVONNE HOLMGREN

Elevate your experience

hair & make-up

I can recommend a wonderful hair & makeup artist that will help you prepare for your shoot if you want some professional help. The aim isn’t to make you over so that you barely recognise yourself. Only to give you all the tools and support that help you to feel your best. Some of my clients get professional help, some do it themselves, and some choose not to wear makeup at all for their shoots. The choice is yours.

stylist

If you want professional help choosing outfits that feel on-brand, but also leave you feeling comfortable and confident (and like yourself!), I can recommend a great stylist and personal shopper.

location hire

One of the first steps of the planning process will be to plan your locations. If it is necessary to hire a venue for the photo session (such as a conference room, an office or ‘working-from-home’ space) we’ll discuss this possibility and any fees that may apply.

I’ve had clients book a night at hotels, spas, cottages and homes – let your imagination run wild.

I don’t work in a studio, but there are some great spaces around, so I can recommend my favourites.

FAQs

don’t hesitate to reach out if you have any other questions

WHERE WILL THE SHOOT BE?

The Brand Refresh shoot generally allows for one location (or two that are close by). Even for this mini session, we’ll plan locations that make the most sense for you and your business.

To keep things simple and efficient, my suggestion is that we find an outdoor location that is aligned with your brand – in terms of the context, colours, energy. It might be light, classic and timeless, dark and urban, or perhaps somewhere in nature. Whether we are in Stockholm or elsewhere, we will always be able to find great locations.

We can also discuss indoor shoot locations. Many of my clients ask friends for location tips and even borrow spaces that they have access to. Photo studio spaces or conference venues are available for hire at a range of prices as well, and we can discuss this possibility if you would like.

DO WE HAVE TO HAVE THE SESSION IN STOCKHOLM?

Not at all! Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by travelling to you, don’t hesitate to ask. Prices for travel available on request.

I’m also available for international bookings, so don’t hesitate if you’re located outside of Sweden (or if you want an international location).

WILL WE HAVE TIME FOR BOTH PORTRAITS & STORYTELLING IMAGES IN THE MINI SHOOT?

The Brand Refresh shoot will mostly be focused on creating a variety of portraits, but this package also allows for some storytelling, lifestyle images. These story-led images are great for any marketing, social media, your website – the options are unlimited.

You can see ‘stories’ as different situations in your professional life and that make up the person you are.

For a mini shoot, perhaps we can plan a story around a routine like coaching or working from a cafe, park or coworking space, taking a break for a run or walk between client sessions etc. You’d be surprised how much variety we can capture in one hour if we plan well and find locations that are close to each other.

I'M NOT SURE WHAT PHOTOS I NEED.

I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to communicate with your photos and this will help us to work out which photos and stories we should plan for.

You can also start by downloading my free planner to help you define your 5 core brand stories.

WILL THE PHOTOS BE EDITED & FORMATTED FOR MY WEBSITE AND SOCIAL MEDIA?

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind.

Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

WHAT IF THE WEATHER'S BAD?

In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.

I'M REALLY UNCOMFORTABLE IN FRONT OF THE CAMERA

Don’t worry!

I am really uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

My aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.

We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.

I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo we’re taking, but I see this as a creative collaboration.

You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.

If you struggle with this, let me help you. I see your strengths. Let me help you share that. (And trust me, I’ve been there, done that. I know how it feels. I also know that life is too short and your message is too important not to share.)

WHAT SHOULD I WEAR?

There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.

The Brand Refresh shoot allows enough time for 1 or 2 outfits.

You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.

Some general thoughts:

  • choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
  • wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
  • I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
  • wear sizes that fit well and that you feel great in.
  • if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
  • keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).
CAN I HAVE MY HAIR & MAKEUP DONE?

Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and I can send you the price and we can book it in.

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

WHEN WILL I PAY FOR MY PHOTO SESSION?

A deposit of 20% is invoiced on booking to confirm session date and the remaining balance is due one week after the photo session.

The session is officially booked when the deposit has been received.

If you have a subscription you will pay per month for 12 months.

I'M INTERESTED IN THE YEARLY BRAND PHOTO SUBSCRIPTION.

I love the subscription and really think it’s the dream solution for a lot of my clients.

Find out more about the subscription here.

I HAVE A DIFFERENT QUESTION

No problem! Get in touch and I’ll be more than happy to help.

WHERE WILL THE SHOOT BE?

The Brand Refresh shoot generally allows for one location (or two that are close by). Even for this mini session, we’ll plan locations that make the most sense for you and your business.

To keep things simple and efficient, my suggestion is that we find an outdoor location that is aligned with your brand – in terms of the context, colours, energy. It might be light, classic and timeless, dark and urban, or perhaps somewhere in nature. Whether we are in Stockholm or elsewhere, we will always be able to find great locations.

We can also discuss indoor shoot locations. Many of my clients ask friends for location tips and even borrow spaces that they have access to. Photo studio spaces or conference venues are available for hire at a range of prices as well, and we can discuss this possibility if you would like.

DO WE HAVE TO HAVE THE SESSION IN STOCKHOLM?

Not at all! Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by travelling to you, don’t hesitate to ask. Prices for travel available on request.

I’m also available for international bookings, so don’t hesitate if you’re located outside of Sweden (or if you want an international location).

WILL WE HAVE TIME FOR BOTH PORTRAITS & STORYTELLING BRAND PHOTOS?

The Brand Refresh shoot will mostly be focused on creating a variety of portraits, but this package also allows for some storytelling, lifestyle images. These story-led images are great for any marketing, social media, your website – the options are unlimited.

You can see ‘stories’ as different situations in your professional life and that make up the person you are.

For a mini shoot, perhaps we can plan a story around a routine like coaching or working from a cafe, park or coworking space, taking a break for a run or walk between client sessions etc. You’d be surprised how much variety we can capture in one hour if we plan well and find locations that are close to each other.

I'M NOT SURE WHAT PHOTOS I NEED.

I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to communicate with your photos and this will help us to work out which photos and stories we should plan for.

You can also start by downloading my free planner to help you define your 5 core brand stories.

WILL THE PHOTOS BE EDITED & FORMATTED FOR MY WEBSITE AND SOCIAL MEDIA?

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind.

Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

WHAT IF THE WEATHER'S BAD?

In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.

I'M REALLY UNCOMFORTABLE IN FRONT OF THE CAMERA

Don’t worry!

I am really uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

My aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.

We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.

I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo we’re taking, but I see this as a creative collaboration.

You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.

If you struggle with this, let me help you. I see your strengths. Let me help you share that. (And trust me, I’ve been there, done that. I know how it feels. I also know that life is too short and your message is too important not to share.)

WHAT SHOULD I WEAR?

There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.

The Brand Refresh shoot allows enough time for 1 or 2 outfits.

You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.

Some general thoughts:

  • choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
  • wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
  • I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
  • wear sizes that fit well and that you feel great in.
  • if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
  • keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).
CAN I HAVE MY HAIR & MAKEUP DONE?

Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and I can send you the price and we can book it in.

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

WHEN WILL I PAY FOR MY PHOTO SESSION?

A deposit of 20% is invoiced on booking to confirm session date and the remaining balance is due one week after the photo session.

The session is officially booked when the deposit has been received.

If you have a subscription you will pay per month for 12 months.

I'M INTERESTED IN THE YEARLY BRAND PHOTO SUBSCRIPTION.

I love the subscription and really think it’s the dream solution for a lot of my clients.

Find out more about the subscription here.

I HAVE A DIFFERENT QUESTION

No problem! Get in touch and I’ll be more than happy to help.

“Our photos were definitely the starting point for me actually wanting to be visible and begin creating content. They gave me the self-confidence I needed to feel comfortable sharing online.”

– AGNETA RITUMS

Looking for a different package?

If the Brand Refresh isn’t the package you’re looking for, have a look at the other packages I offer:

  • Brand Foundation Photo Shoot
  • Brand Story Photo & Film Shoot
  • Yearly Subscription
  • Something tailored just for you

DOWNLOAD THE PLANNER

From the blog

business & marketing that actually feels good

From the blog

business & marketing that actually feels good

Ready to connect?

get in touch

Not sure which package is best for you right now? Let's talk it over.

These aren't typical sales calls where I pressure you to book. This is a chance for us to get to know each other, work out if we're a good fit and to see how we could work together.

Stockholm personal brand photographer Janine Laag Lumeah Photography