Not at all! Don’t let your location hold you back. Brand Story sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by travelling to you, don’t hesitate to ask. Prices for travel available on request.

I’m also available for international bookings, so don’t hesitate if you’re located outside of Sweden (or if you want an international location).

Rather than focusing on the number of poses or locations, I like to focus on capturing ‘stories’.

You can see these as different situations in your life and business that make up the person you are and that define how you connect with clients. We tend to look first at routines and habits and take it from there.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? clutching a mug of coffee just trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event. Which stories are relevant to your business and what stories will your clients resonate most with?

What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need. It’s not about creating a persona, it’s about embracing what is already there – the personality, energy and values that already tell someone who stumbles across your website that YOU are the exact coach they have been searching for.

I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to communicate with your visuals and this will help us to work out which photos and stories we should plan for.

During our planning and brainstorming session, we would talk about what ‘work’ looks and feels like for you. What would you do on a typical day? How do you prepare for a session with a client? Where and how do you work together? What does it feel like – is it calm and cosy or more fast-paced and filled with movement?

How do you start your day and find balance so that you can show up for yourself and your clients with the right energy?

What places and routines fill you with joy? When do you feel most at peace and in balance? Is exercise important to you?

For a lot of my clients who are business coaches, mindful actions and routines are important. It is usually based on their own experience of what they need to peform at their best, but it’s also based on research and forms the foundation of how they help their clients. It’s impossible to make progress in your work and live a balanced and sustainable life if you don’t do the deep inner work and include some kind of physical movement. So for these coaches, a session might look like:

MORNING ROUTINE

a relaxed cup of coffee / making a pot of tea

journalling on the couch

making a smoothie

meditating

going for a walk by the water / going for a run / doing yoga /spending time in the forest

BEHIND-THE-SCENES PLANNING & CLIENT WORK

working on the computer

drawing mindmaps

researching and reading

taking notes

online client calls

spending time at a cafe

Throughout the session we would capture natural portraits that can be used on their website, social media channels and in their marketing.

A session for you might look completely different. Perhaps public speaking, travelling, baking, watercolour painting, forest-bathing, gardening or spending time at a luxury hotel and spa would be important to include in your photos. These photos are personal to you and your story, so the possibilities are endless. Dare to think outside the box (and beyond the Pinterest boards).

There is no voiceover, music or other audio on these film clips. They are like moving images and are used as backgrounds for Instagram reels, web banners etc to add movement, emotion and energy. They give you the freedom to add your own audio for social media, but for your website I recommend just letting the films loop with no audio as this tends to offer the best user experience.

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll shoot with this in mind.

Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.