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THE ULTIMATE ONLINE VISIBILITY TOOLKIT

BRAND STORY

photo & film session

PHOTOS & B-ROLL VIDEO CONTENT

FOR YOUR WEBSITE, SOCIAL MEDIA & MARKETING

Branding coach Malin Hammar-Blomwall at The Louvre in Paris

INCLUDING

half -day personal brand shoot (3-4 hours)

30 photos formatted for web & social media
15 vertical Brand Essence b-roll film clips (great for reels, social media posts & your website – 4-10 seconds in length)
3 horizontal film clips (perfect for web banners)

in-depth branding questionnaire
online planning call

27 900 SEK ex moms

(23 720 SEK with yearly subscription)

Prices are excluding VAT/moms & are for one person.

Contact me for a tailored quote for larger businesses.

THIS PACKAGE IS FOR YOU IF:

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you've been in business for a while and want updated content that reflects the high quality you deliver

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you're launching a new business and want a strong foundation so you can focus on your work and skip the 'trial & error phase'

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you need a library of photos and videos that align with your brand and make content creation easier

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you don't have the time, interest or skills to take your own photos or videos

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DIY content doesn't match your brand's quality or value

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you want expert guidance on the best photos and videos for your content library

PORTFOLIO

BRAND PHOTOS & FILM SESSIONS

Visit some of my favourite photo and film portfolios to see how the photos & films work together to elevate my clients’ visual content.

branding photo of relationship coach Katrin Berndt

YEARLY BRAND STORY subscription

CONTENT THAT GROWS WITH YOU & YOUR BUSINESS

You know that you need to be visible online to grow your business & get bookings with the clients you love working with. But you want to do it in your way.

You want it to feel easy. Intuitive. Aligned with your personality.

What I want for you is a folder on your computer, full of personality-driven brand photos and film clips that really feel like you. Visual content that you can just drag & drop when you need it.

I offer a yearly subscription with three sessions per year, which means you have up-to-date & on-brand content throughout the year for your website, social media & all your marketing.

WHAT ARE BRAND ESSENCE FILM CLIPS?

We know the power of photos to tell a story, connect and build trust. Adding the movement of film can help to take this to an even deeper level.

As the online space gets busier and more overwhelming, these films stand out, stop your audience scrolling and build curiosity so that they dive deeper into your content.

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SHORT BUT POWERFUL MOVING IMAGES THAT WORK SEAMLESSLY WITH THE PHOTOS I TAKE

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PERFECT AS BACKGROUNDS FOR REELS OR STORIES (4-10 SECONDS LONG)

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GREAT AS BANNERS THAT LOOP CONTINUOUSLY, ADD MOVEMENT, ENERGY & PERSONALITY ON YOUR WEBSITE

FIND OUT ABOUT MY OTHER PHOTO & FILM PACKAGES

Whether you are building your website, growing your social media presence or planning a marketing campaign, a different photo or film package might be more suited to your needs.

ELEVATE YOUR EXPERIENCE

OPTIONAL EXTRAS

I’m so happy to be able to offer these services that will elevate the experience you have on your shoot, but also the results. Photos and films that are aligned with your personality, brand and story and the value that you offer in your business.

HAIR & MAKE-UP

Get in touch for more details.

LOCATION HIRE

One of the first steps of the planning process will be to plan your locations. If it is necessary to hire a venue for the photo session (such as a conference room, an office or ‘working-from-home’ space) we’ll discuss this possibility and any fees that may apply.

What Janine has given me is invaluable. The best investment I’ve made for my business.

– LOUISE STIGELL

FAQS

GOT SOME QUESTIONS?

It’s natural to have a lot of questions before booking a photo & film shoot and I want to make sure you get all the support you need. If you are still wondering how everything works or what the best option is for you, don’t hesitate to get in touch.

WHERE WILL THE SHOOT BE?

I want my photos & films to have depth and a context. I want them to be unique for you and to tell your story, and the location plays a big role in this.

We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors. I will offer suggestions, but because I want the photos to be personal to you, you will play a role in finding locations that feel right for you.

We could be in your home, at the beach, in a forest, in an office environment, a hotel lobby, in the city, a cosy café, shopping at a local market – you get the point.

The possibilities are endless and will depend on your personality, your lifestyle, your brand, the season, and the feeling you want your images to have.

Many of my clients ask friends for location tips and even borrow spaces that they have access to. Photo studio spaces or conference venues are available for hire at a range of prices as well, and we can discuss this possibility if you would like.

A huge benefit of being at home or in a rented space is that it’s easier to relax without other people around and we have more freedom to move around and get more variety in the photos and films.

DO WE HAVE TO HAVE THE SESSION IN STOCKHOLM?

Not at all! Don’t let your location hold you back. Personal brand sessions are not only limited to Stockholm. Having your shoot in your local area or another favourite place means that there’s a more personal feel to your photos and films.

My aim is to make this process as easy and efficient as possible, so if I can save you time by traveling to you, don’t hesitate to ask. Prices for travel available on request.

International travel dates will be announced when available and travel to other cities and international destinations can be arranged.

Why not book in a session while you are abroad to capture a unique story or to illustrate your lifestyle as a digital nomad?

WHAT DO YOU MEAN BY 'STORY'?

Rather than focusing on the number of poses or locations, I like to focus on capturing ‘stories’.

You can see these as different situations in your professional life and that make up the person you are. We tend to look first at routines and habits and take it from there.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event.

What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need.

I'M NOT SURE WHAT PHOTOS & FILMS I NEED.

I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to send with your visual content and this will help us to work out which photos and films we should plan for.

IS THERE AUDIO ON THE FILM CLIPS?

There is no voiceover, music or other audio on these film clips. They are like moving images and are used as backgrounds for Instagram reels, web banners etc to add movement, emotion and energy. They give you the freedom to add your own audio for social media, but for your website I recommend just letting the films loop with no audio as this tends to offer the best user experience.

WILL THE PHOTOS & FILMS BE EDITED & FORMATTED FOR MY WEBSITE AND SOCIAL MEDIA?

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll shoot with this in mind.

Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

WHAT IF THE WEATHER'S BAD?

In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos and films for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.

I'M REALLY UNCOMFORTABLE IN FRONT OF THE CAMERA

Don’t worry!

I am really uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

May aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.

We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.

I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo and film we’re taking, but I see this as a creative collaboration.

You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.

I know it can be hard, but let me help you. I see your strengths. Let me help you share that.

WHAT SHOULD I WEAR?

There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.

It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have about 3-5 outfits (a different outfit for each story/situation we are capturing). You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.

Some general thoughts:

  • choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
  • wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
  • I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
  • wear sizes that fit well and that you feel great in.
  • if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
  • keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos in your Instagram feed they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).
CAN I HAVE MY HAIR & MAKEUP DONE?

Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and we can book it in.

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

WHEN WILL I PAY FOR MY PHOTO SESSION?

A deposit of 20% is invoiced on booking to confirm session date and the remaining balance is due one week after the photo session.

The session is officially booked when the deposit has been received.

For the yearly subscription you will pay per month.

I'M INTERESTED IN THE YEARLY BRAND PHOTO SUBSCRIPTION.

I love the subscriptions and really think it’s the dream solution for a lot of my clients.

Find out more about the subscription here.

I HAVE A DIFFERENT QUESTION

No problem! Get in touch and I’ll be more than happy to help.

LET’S DO THIS

BOOK A BRAND STORY SESSION

Your future clients are out there waiting for you. Let’s get started so we can spread your message. Fill in the form (in English or Swedish) and we’ll talk things over and make sure we’re a perfect match. I’ll then send you a questionnaire so we can work out the details.

Your personal data will be treated with the utmost respect and will only be used to provide you with the best service possible. If you would like to know how your personal data will be used and stored, have a look at the Privacy Policy.

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