Not at all! Don’t let your location hold you back. Personal brand sessions are not only limited to Stockholm. Having your shoot in your local area or another favourite place means that there’s a more personal feel to your photos and films.

My aim is to make this process as easy and efficient as possible, so if I can save you time by traveling to you, don’t hesitate to ask. Prices for travel available on request.

International travel dates will be announced when available and travel to other cities and international destinations can be arranged.

Why not book in a session while you are abroad to capture a unique story or to illustrate your lifestyle as a digital nomad?

Rather than focusing on the number of poses or locations, I like to focus on capturing ‘stories’.

You can see these as different situations in your life and business that make up the person you are and that define how you connect with clients. We tend to look first at routines and habits and take it from there.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? clutching a mug of coffee just trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event. Which stories are relevant to your business and what stories will your clients resonate most with? 

What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need. It’s not about creating a persona, it’s about embracing what is already there – the personality, energy and values that already tell someone who stumbles across your website that YOU are the exact coach they have been searching for.

I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to send with your visual content and this will help us to work out which photos and films we should plan for.

During our planning and brainstorming session, we would talk about what ‘work’ looks and feels like for you. What would you do on a typical day? How do you prepare for a session with a client? Where and how do you work together? What does it feel like – is it calm and cosy or more fast-paced and filled with movement?

How do you start your day and find balance so that you can show up for yourself and your clients with the right energy?

What places and routines fill you with joy? When do you feel most at peace and in balance? Is exercise important to you?

For a lot of my clients who are business coaches, mindful actions and routines are important. It is usually based on their own experience of what they need to peform at their best, but it’s also based on research and forms the foundation of how they help their clients. It’s impossible to make progress in your work and live a balanced and sustainable life if you don’t do the deep inner work and include some kind of physical movement. So for these coaches, a session might look like:

MORNING ROUTINE

a relaxed cup of coffee / making a pot of tea

journalling on the couch

making a smoothie

meditating

going for a walk by the water / going for a run / doing yoga /spending time in the forest

BEHIND-THE-SCENES PLANNING & CLIENT WORK

working on the computer

drawing mindmaps

researching and reading

taking notes

online client calls

spending time at a cafe

Throughout the session we would capture natural portraits that can be used on their website, social media channels and in their marketing.

A session for you might look completely different. Perhaps public speaking, travelling, baking, watercolour painting, forest-bathing, gardening or spending time at a luxury hotel and spa would be important to include in your photos. These photos are personal to you and your story, so the possibilities are endless. Dare to think outside the box (and beyond the Pinterest boards).

There is no voiceover, music or other audio on these film clips. They are like moving images and are used as backgrounds for Instagram reels, web banners etc to add movement, emotion and energy. They give you the freedom to add your own audio for social media, but for your website I recommend just letting the films loop with no audio as this tends to offer the best user experience.

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll shoot with this in mind.

Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos and films for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.

Don’t worry!

I am uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.

For these storytelling sessions, there is more emphasis on movement and the authentic body language that come natural in the contexts we plan for. In other words, instead of planning the photos around poses, I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

May aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.

We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.

I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo and film we’re taking, but I see this as a creative collaboration. You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and the space you exist in (not to mention the impact you have on your clients’ lives!), the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.

I know it can be hard, but let me help you. I see your strengths. Let me help you share that.

There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.

It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have about 3-5 outfits (a different outfit for each story/situation we are capturing). You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.

Some general thoughts:

• choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
• wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
• I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
• wear sizes that fit well and that you feel great in.
• if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
• keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos in your Instagram feed they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).

Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and we can book it in.

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

A deposit of 20% is invoiced on booking to confirm session date and the remaining balance is due one week after the photo session.

The session is officially booked when the deposit has been received.

For the yearly subscription you will pay per month.

I love the subscriptions and really think it’s the dream solution for a lot of my clients.

Find out more about the subscription here.

No problem! Get in touch and I’ll be more than happy to help.