PORTFOLIO
LANDSCAPE DESIGNER
Some highlights from my yearly subscription sessions with landscape Designer, Emma Jägbeck (OAS Design). I’ve worked with Emma a lot over the years and we’re building an image library that strengthens her message and resonates with the clients she loves working with. It’s important for Emma that she gets to know her clients well and that they can feel comfortable with her. They also want to see examples of gardens she has created that inspire them. We’ve captured different seasons, behind the scenes as she works with clients from the consultation, planning and design process to the final results – and her personality is woven into every photo. For Emma, designing a garden goes much deeper than just choosing pretty plants. It’s about creating a space that feels grounded, harmonious. A place to live a life in. And I want this to be reflected in her photos.

SESSION 1
Focus:
- the design process
- digital consultations
- indoor inspiration
- portraits
- focus on Emma as a Nordic designer

SESSION 2
Focus:
- spring in the garden
- in-person consultations
- planning & the design process
- digital consultations

SESSION 3
Focus:
- late summer in the garden
- preparing for autumn (aka the cosy season)
- planning, gathering inspiration, designing
- natural portraits
IN HER OWN WORDS
The value of always having updated photos that match my brand and my message is priceless. Being photographed by Janine isn’t stressful – it feels like a fun and creative day with a friend.She makes sure I’ve thought through everything that’s smart to prepare beforehand – what I’m focusing on right now in my business, the season, and what photos we can capture at this time of year. And when the photos arrive, they come with a big dose of energy that lasts for a long time!With the subscription, I’m ‘forced’ to do the work of thinking through my content and getting photos for it in the most personal and on-brand way. It helps me plan campaigns, marketing, my message, my target audience – and gives me the tools to reach out in a professional way.For me, messaging is a constant struggle as a solopreneur, but Janine knows my goals and where I’m heading (thanks to her questionnaire that arrives just before each session & the in-depth strategy session). That takes away a task I usually find hard to manage on my own.Her photos also make it easier for me to take my own spontaneous photos – like behind the scenes or in my garden – becauseher photos act as a template for how my brand looks visually. And it’s not a template she has created, but one we have created together – which makes it feel right for me.And of course, it gets easier each time, because we get to know each other better. I also notice which photos I use the most and which ones I want to add – which makes it simple to adjust in the next session.We also work with a visual moodboard (often via Pinterest) and well-formulated questions before each session, so the photos turn out as on-brand as possible. I’m addicted!!!
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