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What if you’re not programmed to share everything publicly?

What if you’re not programmed to share everything publicly?

by Branding | Feb 3, 2023 | ALL POSTS, BRANDING, BUSINESS & MINDSET, SOCIAL MEDIA

Improving your visibility in your business online… when ‘showing up’ doesn’t come naturally I talk a lot about improving your visibility in your business online to attract your ideal clients. But what if you’re not programmed to share...
6 tips for a relaxed photo session

6 tips for a relaxed photo session

by Branding | Dec 15, 2020 | ALL POSTS, BRANDING, BUSINESS & MINDSET, PLAN YOUR SESSION

“I’d rather go to the dentist than have my photo taken.” Can you relate? I know I can. Or at least, I could. I used to get major anxiety just thinking of having a photo session. I imagined myself being totally awkward, not knowing what to do with my...
Daring to put yourself out there – Tall Poppy Syndrome & Jantelagen

Daring to put yourself out there – Tall Poppy Syndrome & Jantelagen

by Branding | Oct 12, 2020 | ALL POSTS, BRANDING, BUSINESS & MINDSET, PERSONAL, SOCIAL MEDIA

Let me tell you where my head went to on Friday I have a feeling that not everyone is going to be able to relate to this. I do suspect, however, that a lot of you will, so I really wanted to share this with you. I sent out a newsletter last week about how full my...
Kan du få ekonomiskt stöd av din region?

Kan du få ekonomiskt stöd av din region?

by Branding | May 18, 2020 | ALL POSTS, BRANDING, BUSINESS & MINDSET, SOCIAL MEDIA

KAN DU TA DEL AV OMSTÄLLNINGSCHECKEN?  Vi står inför stora utmaningar just nu på grund av hur coronaviruset har påverkat många av oss företagare. Många har fått ställa om och digitalisera sina tjänster. Det är inte lätt, men jag kan inte annat än att bli imponerad...
What props should I bring to my brand session?

What props should I bring to my brand session?

by Branding | Jan 29, 2020 | ALL POSTS, BRANDING, PLAN YOUR SESSION, SOCIAL MEDIA

What props would suit your brand photos? My aim is for my clients to go into their session with a clear plan so that they can just relax and enjoy themselves. Since my sessions are story-based, my clients often get to do things (like work at a computer) and I like to...
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{what does professional mean to you?}⁠ ⁠ I'm c {what does professional mean to you?}⁠ ⁠ I'm curious what your version of 'professional' is because it can be different from person to person.⁠ ⁠ When I first started out I was really nervous because I thought I had to pretend to be someone I wasn't. Like, louder, a little pushier, more serious.⁠ ⁠ What I realised was that the more I leaned into who I actually am (usually with a smile on my face, a massive empath, and a little on the shy side but also incredibly outspoken when it comes to my core values), the more I was getting bookings from the kind of clients I really connect with and who I love working with. The ones who could feel that I was the right photographer for them.⁠ ⁠ As a recovering people-pleaser, actually purposely making it clear who I'm NOT right for, has been terrifying, but also incredibly positive. Both for my business and for me as a person.⁠ ⁠ I've written a whole blog post about what 'professional' actually means and what it means for your photos (figuring this out is such a huge part of the planning process for me).⁠ ⁠ I'd love to know what 'professional' looks like for you. Go to the link in my profile to read the full post.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering⁠ #expatwomeninbusiness #företagande #drivaeget #soulfulentrepreneur #allergictofake #businesswithsoul #businesswithheart #företagarna #egetföretag #företagstips #småföretagare #solopreneur #företagarepåinstagram #kvinnligaföretagare #jobbahemifrån #soloprenör #frihetsprenör
{yearly brand photo subscription}⁠ ⁠ I truly b {yearly brand photo subscription}⁠ ⁠ I truly believe that showing up in a way that is aligned with your personality, your energy & your brand, is going to help you to build your business & attract your dream clients.⁠ ⁠ I'm all about consistency & showing up as a professional who genuinely cares about client needs, but I'm allergic to the toxic hustle-culture & the pressure to pump out content just for the sake of it.⁠ ⁠ I want to help you to share your message with ease, so that it reaches the people you love working with. Having a lot of the right kind of photos really helps.⁠ ⁠ I created my yearly brand photo subscription because my clients asked me for it.⁠ ⁠ They could see the difference their photos were making in their business and wanted to have regular photo sessions on the calendar.⁠ ⁠ IMAGINE having your own private photographer. Someone who knows you, your business & what photos you need to share to attract your dream clients.⁠ ⁠ IMAGINE always having your own on-brand image library so you never have to go searching for content that matches your message.⁠ ⁠ IMAGINE not having to get nervous about having your photo taken because you know that our sessions are like hanging out with a good friend who really gets you.⁠ ⁠ I've created a page all about my yearly brand photo subscription. Go to the link in my profile to have a look.⁠ ⁠ I only offer a limited number of subscriptions per year. If you think one of them should be yours, get in touch & we can have a chat.
{expectations vs reality} I’ve been working on {expectations vs reality} I’ve been working on something recently, which has meant reading through feedback that I’ve got from clients. And I’ve seen a pattern in what they’ve said. I just had to share it with you because for me, THIS is what it’s all about. What they thought they were going to get was pretty pictures for their website and social media, but what they actually got was: • loving how they looked in photos for the first time in their life - the confidence boost from the shoot itself and the photos have really impacted how they feel & show up in their life & business • pride when they create content because the photos reflect how they feel on the inside • confidence to show up as a business owner and authority (which has meant being able to raise their prices) • a safe space where they could dare to actually relax and let their more playful side come out on the photo shoots • a longing for each new photo shoot on the calendar (rather than the dread they’d always felt in the past) • new insights into their business, brand and how they want to work • tools and confidence to market their business with ease - no longer spending hours searching for photos (and not quite finding the right ones) • daring to reach outside of their comfort zone to actually create new opportunities for networking and PR • actually attracting their ideal clients because they could relate to their message and were aligned with their approach & were willing to invest. This has just confirmed what I’d hoped when I started my business. That personal brand photography is about so much more than pretty pictures. ✨ I’m now taking bookings for April, so get in touch if one of the spots is yours. ✨ #lumeahphotography #janinelaag #lumeahbrandphotography #personalbrandphotographerstockholm #brandingphotographerstockholm #vaarumärkesbyggande #varumärkesutveckling #varumärkesstrategi #personligtvarumärke #instagramtips #brandyourself #marknadsföring #executivecoach #businesscoach #successmindset #ledarskaphälsa #personligtutveckling #coachstockholm #kreativcoach #kvinnligakreatörer #självledarskap #happyhealthybusiness
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{what does professional mean to you?}⁠ ⁠ I'm c {what does professional mean to you?}⁠ ⁠ I'm curious what your version of 'professional' is because it can be different from person to person.⁠ ⁠ When I first started out I was really nervous because I thought I had to pretend to be someone I wasn't. Like, louder, a little pushier, more serious.⁠ ⁠ What I realised was that the more I leaned into who I actually am (usually with a smile on my face, a massive empath, and a little on the shy side but also incredibly outspoken when it comes to my core values), the more I was getting bookings from the kind of clients I really connect with and who I love working with. The ones who could feel that I was the right photographer for them.⁠ ⁠ As a recovering people-pleaser, actually purposely making it clear who I'm NOT right for, has been terrifying, but also incredibly positive. Both for my business and for me as a person.⁠ ⁠ I've written a whole blog post about what 'professional' actually means and what it means for your photos (figuring this out is such a huge part of the planning process for me).⁠ ⁠ I'd love to know what 'professional' looks like for you. Go to the link in my profile to read the full post.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering⁠ #expatwomeninbusiness #företagande #drivaeget #soulfulentrepreneur #allergictofake #businesswithsoul #businesswithheart #företagarna #egetföretag #företagstips #småföretagare #solopreneur #företagarepåinstagram #kvinnligaföretagare #jobbahemifrån #soloprenör #frihetsprenör
{yearly brand photo subscription}⁠ ⁠ I truly b {yearly brand photo subscription}⁠ ⁠ I truly believe that showing up in a way that is aligned with your personality, your energy & your brand, is going to help you to build your business & attract your dream clients.⁠ ⁠ I'm all about consistency & showing up as a professional who genuinely cares about client needs, but I'm allergic to the toxic hustle-culture & the pressure to pump out content just for the sake of it.⁠ ⁠ I want to help you to share your message with ease, so that it reaches the people you love working with. Having a lot of the right kind of photos really helps.⁠ ⁠ I created my yearly brand photo subscription because my clients asked me for it.⁠ ⁠ They could see the difference their photos were making in their business and wanted to have regular photo sessions on the calendar.⁠ ⁠ IMAGINE having your own private photographer. Someone who knows you, your business & what photos you need to share to attract your dream clients.⁠ ⁠ IMAGINE always having your own on-brand image library so you never have to go searching for content that matches your message.⁠ ⁠ IMAGINE not having to get nervous about having your photo taken because you know that our sessions are like hanging out with a good friend who really gets you.⁠ ⁠ I've created a page all about my yearly brand photo subscription. Go to the link in my profile to have a look.⁠ ⁠ I only offer a limited number of subscriptions per year. If you think one of them should be yours, get in touch & we can have a chat.
{expectations vs reality} I’ve been working on {expectations vs reality} I’ve been working on something recently, which has meant reading through feedback that I’ve got from clients. And I’ve seen a pattern in what they’ve said. I just had to share it with you because for me, THIS is what it’s all about. What they thought they were going to get was pretty pictures for their website and social media, but what they actually got was: • loving how they looked in photos for the first time in their life - the confidence boost from the shoot itself and the photos have really impacted how they feel & show up in their life & business • pride when they create content because the photos reflect how they feel on the inside • confidence to show up as a business owner and authority (which has meant being able to raise their prices) • a safe space where they could dare to actually relax and let their more playful side come out on the photo shoots • a longing for each new photo shoot on the calendar (rather than the dread they’d always felt in the past) • new insights into their business, brand and how they want to work • tools and confidence to market their business with ease - no longer spending hours searching for photos (and not quite finding the right ones) • daring to reach outside of their comfort zone to actually create new opportunities for networking and PR • actually attracting their ideal clients because they could relate to their message and were aligned with their approach & were willing to invest. This has just confirmed what I’d hoped when I started my business. That personal brand photography is about so much more than pretty pictures. ✨ I’m now taking bookings for April, so get in touch if one of the spots is yours. ✨ #lumeahphotography #janinelaag #lumeahbrandphotography #personalbrandphotographerstockholm #brandingphotographerstockholm #vaarumärkesbyggande #varumärkesutveckling #varumärkesstrategi #personligtvarumärke #instagramtips #brandyourself #marknadsföring #executivecoach #businesscoach #successmindset #ledarskaphälsa #personligtutveckling #coachstockholm #kreativcoach #kvinnligakreatörer #självledarskap #happyhealthybusiness
{warning for a slightly uncomfortable question...} {warning for a slightly uncomfortable question...}⁠ ⁠ There are a lot of coaches, photographers and other people out there doing the same job as you.⁠ ⁠ So why do your clients book you over the others?⁠ ⁠ I genuinely want to know.⁠ ⁠ The point of this isn't to push down others to put ourselves up on a pedestal. Seeing our own strengths has nothing to do with anyone else, it's not about competing or judging.⁠ ⁠ I just think that we find it so easy to see the strengths in others and that's what I want to capture in my photos. But to acknowledge and *gulp* put into words what's unique and powerful about ourselves is harder.⁠ ⁠ But the reality is that you are the exact right person to help your clients. And the others out there doing the same job as you? They're the exact right person to help someone else. That's all there is to it, and I find that really empowering.⁠ ⁠ So I really want to know, what do you offer to your clients that makes them choose to work with you?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography ⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering ⁠ #executivecoach #affärsutveckling #businesscoach #successmindset #ledarskaphälsa #ledarskap #personligtutveckling #förändring #coachstockholm #kreativcoach #kvinnligakreatörer #mentalträning #utmaning #självledarskap #föreläsning #återhämtning #happyhealthybusiness
{on the blog - client case study - life coach}⁠ {on the blog - client case study - life coach}⁠ ⁠ For this session with life coach, Consuelo @journeysfromwithin, we wanted a clean, minimalistic look and a calm colour palette. We wanted a really consistent look, but also wanted a lot of variety for her image library.⁠ ⁠ We decided to keep the session simple and only use one location, which I love doing sometimes.⁠ ⁠ Even in just one location, there are some things you can do to capture photos with lots of variety. Such as:⁠ ⁠ 👉️ Pick out a few different outfits⁠ ⁠ 👉️ Plan a range of stories to suit your business, content pillars & your personality⁠ ⁠ 👉️ Use the space you have creatively and make the most of all the windows and angles. Change perspective by getting up high and down low and move in close for detail shots.⁠ ⁠ 👉️ Include meaning details and props (your face doesn't need to be in every photo)⁠ ⁠ 👉️ Capture a range of expressions that come naturally to you (your expression changes in real life when you talk about different topics, so your content should be the same.⁠ ⁠ Click on the link in my profile to see the full blog post about this where I've gone into a lot more detail (and you can see a lot more of Consuelo's photos).⁠ ⁠ Do you take your photos yourself? Do you find it hard to add variety?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #executivecoach #affärsutveckling #businesscoach #successmindset #ledarskaphälsa #ledarskap #personligtutveckling #förändring #coachstockholm #kreativcoach #kvinnligakreatörer #mentalträning #utmaning #självledarskap #föreläsning #återhämtning #happyhealthybusiness #brandphototips #brandcolours #phototips #tabättrebilder #brandguidelines
{business with heart & soul}⁠ ⁠ Before I start {business with heart & soul}⁠ ⁠ Before I started my business, I had this very naive image of entrepreneurship as an aggressive, pushy and basically just not-so-fun place to hang out.⁠ ⁠ My greatest realisation was that I get to create the business that I want and I get to work with the kind of people I love, who are fearlessly putting their dreams into action and helping their own amazing clients.⁠ ⁠ @youphoria.angelicaweston is one of those. I travelled to the south of Sweden for Angelica's session and it probably goes without saying that we had a great time together.⁠ ⁠ She has somehow managed to perfectly combine incredible business skills with a lot of heart and soul in her work as a certified crystal healer and coach to entrepreneurs within her field.⁠ ⁠ What's been your best and most surprising realisation about running a business?⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #expatwomeninbusiness #företagande #drivaeget #soulfulentrepreneur #allergictofake #businesswithsoul #businesswithheart #företagarna #egetföretag #företagstips #småföretagare #solopreneur #företagarepåinstagram #kvinnligaföretagare #jobbahemifrån #soloprenör #frihetsprenör ⁠ #varumärkesbyggande #varumärkesutveckling #varumärkesstrategi #personligtvarumärke
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LUMEAH PHOTOGRAPHY | STOCKHOLM, SWEDEN | ©Lumeah Photography 2023 | All rights reserved | Images not to be used without photographer's permission | janine@lumeahphotography.com