GET TO KNOW JANINE
Relaxed, storytelling, painless photo shoots. Because life’s too short to not be enjoying yourself.
My dream is that you will have a folder on your computer full of on-brand photos that you love so that you can quickly drag them over to illustrate the feeling or message that you want to share.
I’m a down-to-earth introvert who loves people – and after a bit of a journey I’ve realised the strength in that. I want to help my fellow deep-feeling souls to find their voice and live a life with more purpose and joy. We (I?) have a habit of overthinking and overcomplicating things. But it can be simple.
Do good things. Follow your instinct and work with great people. It’s a win-win.
I refuse to believe you have to yell and scream to get your message heard or to be successful (whatever that means for you). You just need to reach the people who need you and who resonate with your message. Because you are needed. Just as you are. For your perspective, personality, energy and your expertise.
Where it all started
THE ORIGIN OF LUMEAH
From Lumeah Drive in Australia, I followed my heart to Sweden. I’m grateful for the mix of cultures and perspectives and I love having the best of both worlds (though I hate that they’re so far apart). I found myself and my voice in Sweden and even though I’d never imagined myself as a business owner, I realised I just had to take the leap from teaching to photography..
Photos that feel like a conversation
THE REST IS HISTORY
I started out photographing it all – weddings, families, newborns and portraits. But it was the portraits that got me extra excited. When I discovered ‘personal brand photography’ and I realised I could use my passion for seeing the best in others to help them grow their business, it all fell into place. My aim has never been perfection. I wanted to take photos that felt like a conversation. That blurred the line between ‘random stranger’ and someone you feel like you know (and want to get to know even better).
WE’RE CHANGING THE FACE OF BUSINESS
BUSINESS WITH HEART
I feel like we’re on a collective journey to embrace the community and heart in business. Of scaling back and ditching the outdated belief that you had to be impersonal and serious to be successful. Of embracing imperfection and leaning into what makes us us (because that’s exactly what the world needs). Nothing beats seeing my clients (who often start out feeling reluctant to get in front of the camera) grow in confidence and walk away from their photo shoots feeling excited about showing up more online and seeing how much more confidently and easily they are promoting their business to those who need them.
Let's talk. If you know you know you need new photos, but aren't sure what photos you need or which package might be right for you at the moment, let's book in a digital fika and talk it over.
These aren't typical sales calls where I pressure you. My job isn't to convince you that I'm the right photographer for you and to push you to book. This is a chance for us to get to know each other, work out if we're a good fit and to see how we could work together.