PLANNING AHEAD FOR AN EASY & CONFIDENT START TO 2026
As we head into the Swedish winter, we tend to slow down & reflect – which makes this the perfect time to plan your visual content for the year ahead. I know you might be starting to wind down for the year, but hear me out. You’ve got momentum and clarity from...
FROM CHASING TRENDS TO EVERGREEN CONTENT
A reminder that it's ok to ignore the pressure to chase trends. You are a business owner, not an influencer. Your people want to connect on a deeper level, feel that they trust you & resonate with your content (& hopping from one trend to the next can risk...
WHAT’S WORKING FOR HEART-LED BUSINESSES NOW? (AND WHAT THAT MIGHT LOOK LIKE FOR YOU.)
The world is noisy and unsettled right now. And I know that it’s affecting you. (I know that because you wouldn’t be here following me otherwise. We feel things deeply and that’s part of our greatness - even if it means we need to work extra hard to maintain balance...
5 SIGNS IT’S TIME TO REFRESH YOUR WEBSITE PHOTOS
HOW DO YOU FEEL WHEN SOMEONE ASKS FOR YOUR WEBSITE? Do you panic and cringe and explain that it’s still in progress or that your website photos need to be updated? Or do you feel proud and confident because you know that when they visit the site, it will just be extra...
From scrambling to strategic: The secret to visual content for the whole year
IN 2025 WE'RE CRAVING COMFORT CONTENTOk, here's the thing. I don't want to make bold, sweeping statements about the year ahead, but I know one thing that's certain. We're drowning in the avalanche of content out there. It feels like A LOT and it feels overwhelming. We...
From wanting to lose weight before her branding photo shoot, to realising her message was too important to wait
What the process of (mentally) preparing for a branding photo shoot can look like, in my client’s own words.
10 Tips For Brand Photos That Feel Unposed And Spontaneous (even if you’re a bit camera-shy)
Boost your personal brand with photos that feel unposed and spontaneous (even if you are a bit camera-shy). I share my top 10 tips that you can use on your own photo shoot.
Streamline your content creation: Steal my system for organising your personal brand photos
SYSTEMS TO ORGANISE YOUR PERSONAL BRAND PHOTOS MEAN LESS STRESS AND MORE EASE (AND ULTIMATELY MORE INCOME!) You're not alone if your system gives you headaches & wastes your valuable time When it comes to the photos I deliver to my clients, I have a totally...
Yearly Brand Photo Subscription – Malin Hammar-Blomwall
YEARLY BRAND PHOTO SUBSCRIPTION- BRAND & BUSINESS COACH Personal brand photography is about so much more than taking pretty pictures for a curated website and social media feed. Photos tell a story so much faster than any text will and when they are consistent in...
Do I HAVE to share photos of myself in my business?
DO I ACTUALLY HAVE TO SHARE PHOTOS OF MYSELF IN MY BUSINESS? The short answer is yes. At least that's what I think. And you'll be doing your audience a huge favour and remove a lot of hesitation and guesswork for them if you do. It’s like taking your favourite person...
5 Must-Have Photos for your Coaching Business
YOUR COACHING PHOTOS A lot of people tell me that they don't know what personal brand photos they should be sharing in their coaching business. It can help to see things from a potential clients' point of view. I'm not a control freak at all, but when it comes to...
What to wear for your personal brand photo shoot
CHOOSING OUTFITS THAT ARE RIGHT FOR YOU I don’t believe there’s a one-size-fits-all solution for the photos you share in your business (and the outfits that you wear in them). What works for you might not work for someone else. When we plan your photo shoot,...
What does ‘professional’ mean to you?
PROFESSIONAL PHOTOS, YOUR WAY What business owner doesn't want to be seen as professional, trustworthy and competent? Isn’t that what we’re all aiming for? We're asking our clients to invest money and time in us and that can be a pretty big risk. Besides just letting...
Case study: How to get variety from just one photo shoot location in Stockholm // Life Coach
KEEPING PHOTO SHOOT LOCATIONS SIMPLE Personal brand photo shoots don't need to be overcomplicated to capture your personality and brand essence. See how we created an image library for Consuelo's website and social media from just one photo shoot location in...
What if you’re not programmed to share everything publicly?
Improving your visibility in your business online... when 'showing up' doesn't come naturally I talk a lot about improving your visibility in your business online to attract your ideal clients. But what if you’re not programmed to share everything publicly? It may not...
Case study: How we planned this Stockholm photo shoot – from locations to styling // Writer
This photo session in Stockholm last September was such a wonderful collaboration with writer Alexandra Mateus. I wanted to share how we planned this photo shoot based on her stories and brand - from our locations, to outfit choice and hair and makeup. Alexandra's...
How the right brand photos will actually increase productivity in your business
Time is money One thing that has surprised me in the feedback I’ve got from my clients is how having the right brand photos actually improves their productivity in their business. If you’ve been following me for a while, you probably know that I’m anti-hustle. Hard...
Personal Brand Photo Session // Author & writing coach
A photo session in snowy Stockholm with author and writing coach, Erica Eklund For my second personal brand photo session with Erica, we were lucky enough to have a beautiful snowy day in Stockholm. It was the perfect touch for the classic locations we'd chosen -...
6 tips for a relaxed photo session
"I'd rather go to the dentist than have my photo taken." Can you relate? I know I can. Or at least, I could. I used to get major anxiety just thinking of having a photo session. I imagined myself being totally awkward, not knowing what to do with my body and forced,...
Daring to put yourself out there – Tall Poppy Syndrome & Jantelagen
Let me tell you where my head went to on Friday I have a feeling that not everyone is going to be able to relate to this. I do suspect, however, that a lot of you will, so I really wanted to share this with you. I sent out a newsletter last week about how full my...
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CONNECT?
Let's talk. If you know you know you need new photos, but aren't sure what photos you need or which package might be right for you at the moment, let's book in a digital fika and talk it over.
These aren't typical sales calls where I pressure you. My job isn't to convince you that I'm the right photographer for you and to push you to book. This is a chance for us to get to know each other, work out if we're a good fit and to see how we could work together.