Brand photos you actually want to share
personality-driven brand photography for coaches & creative small business owners
You don’t have to be loud to have an impact. You just need the tools that make it easy to show up consistently and confidently – so you stand out and reach the right people.
Story-led brand photos & b-roll video clips that act as a digital handshake
your visuals should make a solid first impression on your behalf
Sharing photos and videos that genuinely feel like you (and not a fake version of who you think you should be), is an act of generosity and service. Instead of feeling like ‘Look at me!’ it feels like ‘Look how I can help you’.
- You attract the right people (the ones you love working with & who will most benefit from your expertise)
- You stand out from the crowd of other coaches & creatives
- You save time & mental energy when you always have content that matches your message & tone of voice
It’s not fear that’s making it hard to show up
you just want to do it in a way that feels like you
When your visuals are outdated or misaligned, it doesn’t just affect how your brand looks. It affects how confident you feel showing up, how clearly people understand your work, and the clients you end up attracting. You overthink, hesitate and avoid sharing. (Or you share photos that look right on the surface, but they don’t quite do the job.)
I always believe in expression over perfection.
With the influx of AI brand photos and videos, ‘polish’ and ‘perfection’ no longer sets you apart from others in your industry. Trust is built on real presence, natural movement and honest storytelling, planned around what’s already true for you: your personality, energy, routines, how you work, in spaces that feel right for you.
In other words, everything that makes it easy for your audience to see what you do, how and why you do it – and why you are the exact person they need.
Being in front of the camera can feel vulnerable (trust me, I know), and creating a space where you feel comfortable, respected and understood matters deeply to me.
It’s not fear that’s making it hard to show up. You just want to do it in a way that feels like you.
When your visuals are outdated or misaligned, it doesn’t just affect how your brand looks. It affects how confident you feel showing up, how clearly people understand your work, and who you end up attracting – especially in a crowded online space where first impressions matter.
Work with me
i’ve created a range of package that are perfect if you just need a few photos or if you want continual support throughout the year
Brand Refresh
When you need a top-up between bigger shoots or if you’re starting a new business and just need a small collection of photos to start with.
Brand FOUNDATION
Timeless portraits & essential brand photos that form the heart of your visual identity.
Brand STORY
Story-led brand photos and b-roll video clips to build a library of cohesive visuals for established business owners ready to take their branding to the next level, or new businesses wanting to start with a solid foundation.
yearly subscription
Three sessions per year for content that grows with you and your business. Strategically planned around your business and marketing goals, campaigns, and seasons.
Work with me
i’ve created a range of package that are perfect if you just need a few photos or if you want continual support throughout the year
brand refresh
When you need a top-up between bigger shoots or if you’re starting a new business and just need a small collection of photos to start with.
brand foundation
Timeless portraits & brand essentials that form the heart of your visual identity.
brand story
Story-led brand photos and b-roll video clips to create a library of cohesive visuals for established brands ready to take their branding to the next level, or new business owners wanting to start out on a solid foundation.
yearly subscription
Three sessions per year for content that grows with you and your business. Strategically planned around your business and marketing goals, campaigns, and seasons.
Visuals that AI can’t compete with
Strategically planned with your business in mind:
- Brand photos & short-form video for your website, social media, presentations and marketing
- Personal brand photography and video sessions for every stage of your business + yearly subscriptions
- Relaxed, on-location shoots in Stockholm, all over Sweden and worldwide
Visuals that AI can’t compete with
Strategically planned with your business in mind:
- Brand photos & short-form video for your website, social media, presentations and marketing
- Personal brand photography and video sessions for every stage of your business + yearly subscriptions
- Relaxed, on-location shoots in Stockholm, all over Sweden and worldwide
Some hand-picked client cases
click to see more from these sessions
Some hand-picked client cases
What to expect
my process is designed to help you feel at ease and supported every step of the way
step one: the plan
We’ll start with an in-depth questionnaire and a relaxed, but focused, planning call. Together, we’ll uncover your core brand stories, business and marketing goals, and the audience you want to reach. We’ll plan locations, outfits and props that reflect your personality, your business, and the aesthetic that will set you apart.
“From our very first interaction, she made me feel so seen. It was super important to me to stay true to who I am in my photos, and Janine got that from the get-go. She offered her expertise while always honouring what felt good and authentic to me.”
step two: the shoot
I’ll guide you through the day, giving you space for your natural expressions and body language to come through – and suggesting adjustments if necessary. Think of it as strategically planning for real moments. We’ll work with natural light, take time to chat, laugh, drink coffee and move between locations.
“Janine made me feel so comfortable during the actual shooting session. As women, we often struggle with body image issues, but Janine has a way to make all that dissipate. I spent a WHOLE day with her for our session, and I didn’t for a minute feel awkward or uncomfortable – plus, we had a lot of fun.”
step three: the results
Ready-to-use photos and film clips for your website, social media and marketing.
“I was so excited when I got the email from Janine with the gallery! The look of the gallery made my heart skip a beat. It’s just such a beautiful experience…and so on-brand! Modern, crisp and so easy to download the photos or select an add on. Loved it!”
“My photos are to die for! The quality of the photos & the confidence Janine helped me portray show that I’m an established business owner & not a newcomer in my industry. As a result, I’ve been making MORE SALES & clients are WILLING TO INVEST more in my services.”
– FABIANA NILSSON
Meet Janine
(your photographer & biggest cheerleader)
My story probably started a lot like yours.
I started Lumeah Photography because I was passionate about the work – in my case, to help women show up as the confident, competent business owners they already are.
And like a lot of my clients, I also realised I couldn’t hide behind my work.
I had to step in front of the camera myself (and get over my own discomfort). I wasn’t interested in faking perfection or performing. I wanted my own photos to match the person you meet in real life.
This has shaped how I photograph my clients today, and why I focus so much on creating an atmosphere that makes it easy to relax and just be yourself (without needing to fake it).
Meet Janine
(your photographer & biggest cheerleader)
My story probably started a lot like yours.
I started Lumeah Photography because I was passionate about the work – in my case, to help women show up as the confident, competent business owners they already are.
And like a lot of my clients, I also realised I couldn’t hide behind my work.
I had to step in front of the camera myself (and get over my own discomfort). I wasn’t interested in faking perfection or performing. I wanted my own photos to match the person you meet in real life.
This has shaped how I photograph my clients today, and why I focus so much on creating an atmosphere that makes it easy to relax and just be yourself (without needing to fake it).
From the blog
ideas on content strategy, quiet confidence & marketing that feels good
PLANNING AHEAD FOR AN EASY & CONFIDENT START TO 2026
As we head into the Swedish winter, we tend to slow down & reflect – which makes this the perfect time to plan your visual content for the year ahead. I know you...
FROM CHASING TRENDS TO EVERGREEN CONTENT
A reminder that it's ok to ignore the pressure to chase trends. You are a business owner, not an influencer. Your people want to connect on a deeper level, feel that...
From thinking she should lose weight before booking her branding photo shoot, to realising her message was too urgent
WHAT (MENTALLY) PREPARING FOR A BRANDING SHOOT CAN LOOK LIKEI recently had a branding photo shoot with Leslie, and I really wanted to share her story. First of all...
5 SIGNS IT’S TIME TO REFRESH YOUR WEBSITE PHOTOS
HOW DO YOU FEEL WHEN SOMEONE ASKS FOR YOUR WEBSITE? Do you panic and cringe and explain that it’s still in progress or that your website photos need to be updated? Or...
From the blog
ideas on content strategy, quiet confidence & marketing that feels good
PLANNING AHEAD FOR AN EASY & CONFIDENT START TO 2026
As we head into the Swedish winter, we tend to slow down & reflect – which makes this the perfect time to plan your visual content for the year ahead. I know you...
Heart-led coaches & creatives, you've built a business you're proud of. Now, let's take it to the next level.
Let's start planning your shoot, or we can start with a no-pressure chat so we can figure out what support feels right for you.