I‘m so pleased you’re interested in personal brand photography.

I would love to help you attract your dream clients and really boost your business.

My dream is to see entrepreneurs running their business with authenticity and heart – and succeeding!

Look through the information to see which package would best suit your needs, and get in touch if you have any questions.



The best investment I have made for my business.



The Collections

I’ve put together a few collections that I love and that I think will suit everyone.

Whether you want a half-day brand story session for your website and social media, or even a yearly subscription including three sessions per year, I’ve got you covered. Want help with your hair and make up and choosing what outfits to wear for your photo session, I’ve got just the right people for you.

If you aren’t sure which package is best for you, get in touch and I’m happy to help.

All packages and prices are for solo businesses, but for larger businesses get in touch and I can tailor a package for you.



The ultimate collection.

Perfect if you want to set up your image library and have fresh content for your website, social media and marketing materials.

A style consultation and hair & make-up are included, as well as fika.


26.900 sek

excl moms/vat




Perfect if you need images for your website, social media & marketing materials.

Style consultation & hair and make-up available as an add on.

Half day photo session (about 3 hours)
Up to 3 stories
40 edited digital images

19.900 sek

excl moms/vat



The dream solution that many of my clients have asked for.

This option is perfect if you: share a lot of content on social media; want fresh, up-to-date images throughout the year; want your content to reflect the changing seasons; are planning to launch several new products/services or host workshops/speaking events throughout the year.

Only a limited number of subscriptions available per year.

Style consultation & hair and make-up available as an add on to any or all of the sessions.



3.980 sek
per month

47.760 total payable over 12 months

Save 11.940 sek/year

excl moms/vat



My dream team.

I’m so happy to be able to offer these services. Knowing that you have had expert help choosing what clothes to wear for your session and having your hair and makeup professionally done gives such a huge confidence boost and gives such a huge lift to the photos.

I want my clients to feel and look like themselves and this is what Carolina and my hair and makeup artist do best – they bring out the best in everyone.


HAIR & MAKE-UP – 2.500 SEK (ex moms)
(Travel fee may apply)



As part of my package, I got to work with a personal stylist and a hair & make-up artist. My clothes and look get non-stop compliments, and I discovered a whole new way to embody my personality through clothing.




It’s natural to have a lot of questions before booking a photo session and I want to make sure you get all the support you need. If you are still wondering how everything works or what the best option is for you, don’t hesitate to get in touch with me.

I'm really awkward in front of the camera. What if I don't know what to do?

Don’t worry!

I am really uncomfortable in front of the camera, which I think is why I photograph the way that I do and why I love storytelling photography. I’m really down-to-earth and my greatest aim is to help you relax and be yourself because this will result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

May aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.

We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.

I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo we’re taking, but I see this as a creative collaboration.

You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.

I know it can be hard for some people, but let me help you. I see your strengths. I see the beauty that lies even below the surface. Let me help you share that with the world.

What should I wear?

I work closely with a talented professional stylist who can help you choose outfits that are perfect for you. The All-Inclusive Plan includes a consultation with Carolina, or you can choose this as an add-on to any of my photo collections.

A session with Carolina starts with an interview and needs analysis, including a colour and body shape analysis. When she has a clear picture of you, your needs and your budget, you will either discuss outfits you already have or you can go shopping together so she can select outfits for you to try on. 

Many of her clients would like a complete makeover, while others want to learn more about what suits them and how they should think when they are out shopping and choosing what to wear.

Even if you don’t choose this option, I’m happy to give you tips on what will work best for your photos and send inspiration boards.

It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, hats.

I want help with choosing clothes and with hair & make-up. Can I add these on to the other photo collections?

Of course! These are fantastic add-ons that will give your photos a huge boost.

Add on hair & make-up for 1600kr (ex moms)

Add on wardrobe styling consultation for 1600kr (ex moms)

Where will the hair & makeup be done?

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

Where will we be for the photo session?

I want my photos to have depth and a context. I want them to be unique for you and to tell your story and the location plays a big role in this.

We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors.

We could be in your home, at the beach, in a forest, in an office environment, a hotel lobby, in the city, at a rooftop bar, a cosy café, shopping at a local market – you get the point.

The possibilities are endless and will depend on your personality, your lifestyle, your brand, the season, and the feeling you want your images to have.

Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by traveling to you, don’t hesitate to ask. Prices for travel available on request.

International travel dates will be announced when available and travel to other cities and international destinations can be arranged.

Why not book in a session while you are abroad to capture a unique story or to illustrate your jetsetting lifestyle?

What if the weather's bad?

In the days leading up to your session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow or wind and include it in your photos or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule or choose a different location.

What do you mean by 'story'?

A personal brand photography session with me will be based around the number of stories you want to tell rather than a specific length of time.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), natural portraits, a conversation or meeting at a cafe or your workspace, an afternoon with your family, behind the scenes showing how you work.

What all the stories have in common is that they are real-life, authentic situations that are not formally styled, posed or studio-based. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Why storytelling photography?

As opposed to traditional corporate headshots, which focus on how you look, personal brand photography is all about showing your audience who you are. The real you.

When your followers and potential clients can get to know you, it gives them a sense of familiarity and trust. When they feel that they know, like and trust you, they are much more likely to take the step to invest in you – either in terms of money or time.

The best way to do this is through storytelling photography combined with great, relatable, appropriate and interesting content.

I'm not sure what my 'personal brand' is, so how will I know what kind of photos I need?

I’m here to help. We’ll start with a simple questionnaire and a chat (either in a café or online) so I can get to know you. We’ll talk about who your ideal clients are, your ‘why’ and the message you want to send with your photos.

I also work very closely with personal brand expert, Malin Hammar-Blomwall, so if you need a more thorough personal brand strategy and help with social media and web, she’s here to help.

Will the photos be edited and formatted to the right size?

Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind. If you need square content for Instagram or a particular format for ads, I’ll plan for this.

Purchased images will be downloadable in full resolution and cropped and optimised for social media and web (if required).

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

When do I pay for my photo session?

A deposit of 20% is invoiced on booking to confirm session date and the remaining balance is due one week after the photo session.

The session is officially booked when the deposit has been received.

I'm interested in the yearly subscription. How does it work?

All sessions are booked in at the start of the year.

The yearly fee is divided into monthly payments until it is paid in total one month prior to the final session. You’re welcome to pay the full amount when you book if you would prefer that.

Sessions can be booked during the following periods:
Session 1: Jan-Mar
Session 2: Apr-Jun
Session 3: Aug-Oct

If you start your subscription later in the year, it will flow over into the following year.

Only a limited number of yearly subscriptions are available per year.

Following your third session, I will contact you about booking in your sessions for the following year in case you would like to continue your subscription.



I can’t wait to get started planning your session so you can reach your dream clients and boost your business. Fill in the form and I’ll get back to you as soon as I can.

If you think a personal brand session might be right for you, but aren’t totally sure, fill in the form and I can help you.

Your personal data will be treated with the utmost respect and will only be used to provide you with the best service possible. If you would like to know how your personal data will be used and stored, have a look at the Privacy Policy.

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