YOUR PERSONALITY-DRIVEN MARKETING MACHINE
YEARLY BRAND PHOTO SUBSCRIPTION
Aligned & effective marketing, YOUR WAY.
BUILD TRUST WITH HIGH-QUALITY PHOTOS
STREAMLINE YOUR MARKETING
SHOW UP WITH EASE & CONFIDENCE
DON’T LOVE BEING PHOTOGRAPHED?
I CAN HELP WITH THAT.
PHOTO SHOOTS AREN’T AS PAINFUL AS YOU MIGHT THINK.
I used to avoid being in front of the camera at all costs (which is probably why I ended up on the other side). I’d been scarred by unfriendly photographers in the past and photos of myself that made me cringe because they just didn’t feel like me (or because all I saw was how uncomfortable I was in the moment it was taken).
So when I started my photography business, I knew I had to have photos of myself. But I didn’t want to do the stiff poses and fake laughs that felt so forced and uncomfortable. Instead, I wanted to hang out with someone who could make me feel relaxed and at ease, someone who would capture the real me.
And that’s exactly what I do for my clients. I photograph them the way I like to be photographed – in a natural and relaxed way that brings out their true selves. Conversations that elicit natural expressions and body language.
What’s really special is seeing how much my clients enjoy the experience too. Even the ones who start out saying they’re camera-shy end up having fun because we’ve built a connection and they know they can trust me to capture them in a way that feels authentic and true to who they are. They love the yearly subscription because each session feels even more relaxed and fun than the last and this really allows more of themselves shine through in the photos.
HELP YOUR AUDIENCE KNOW, LIKE & TRUST YOU
BY SHOWING UP AS YOU ARE
You want great quality & beautiful photos that actually feel like YOU.
“Choosing you as my photographer was easy. I love your photos! The subscription was one of the BEST INVESTMENTS I’ve made, for my business & for myself.”
ANNA ARNETZ (HAPPY SUBSCRIPTION CLIENT)
WHAT HAPPENS NEXT?
Before each session you’ll fill in a detailed brand questionnaire. We’ll then have an online planning session to discuss the details and decide what photos would best communicate and strengthen your brand.
THE EXTRA FUN PART
I’ll guide you the whole time. I’ll give you things to talk about to bring out natural expressions and I’ll help you so that your own body language comes through (and I’ll give you tips and make adjustments along the way).
SIT BACK & RELAX WHILE I GET YOUR PHOTOS READY
I’ll select the best images from the shoot and edit them lightly. Within three weeks you’ll get a link to your online proof gallery so you can pick your 40 favourites. I’ll then do any extra editing that might be necessary and send you a download link within a week.
You’re ready to go! Time to spread your magic. (And before you know it, it’ll be time for your next photo session!)
My photos are to die for! The quality of the photos & the confidence Janine helped me portray show that I’m an established business owner & not a newcomer in my industry. As a result, I’ve been making MORE SALES & clients are WILLING TO INVEST more in my services.
THIS COULD BE YOU
SUBSCRIPTION CASE STUDY
BRAND & BUSINESS COACH
Malin’s expertise is within branding, so it’s crucial that her photos are aligned with her clean and bright aesthetic, brand colours and tone of voice.
We’ve captured a range of stories for her in locations that are a huge part of the person she is, both in Sweden and France. We’ve been able to capture her professional side with a luxurious twist, but also a more relaxed laid-back side. All the qualities that help her audience to resonate and get to know, like and trust her.
We’ve focused on capturing different aspects of her as a coach, such as 1-1 coaching, group workshops, presentations, working from home & on-location. Incorporating more personal aspects of what make her the person she is was important to build trust and connection and to illustrate the concepts & values that are incorporated into her coaching.
Locations have ranged from Stockholm (capturing everything from a modern urban vibe, a lighter and more classic side, as well as in nature and at home) to her beloved island, Gotland.
Since I started using my photos my accounts have grown – because they give a professional impression, but also because I post more often because I LOVE sharing them!
YEARLY BRAND PHOTO SUBSCRIPTION
(47.760 SEK total/12 months)
INCLUDING 3 BRAND BOOST SESSIONS PER YEAR
Each session includes:
half -day personal brand photo shoot (approx 3 hours each)
40 digital images
in-depth branding questionnaire
digital planning meeting
(professional hair & makeup and/or styling available as an add-on to any or all of the shoots)
(All prices are excluding moms/vat)
GOT SOME QUESTIONS?
WHEN WILL THE PHOTO SESSIONS BE?
They can booked during the following periods:
Session 1: Jan -Mar
Session 2: Apr-Jun
Session 3: Aug-Nov
Of course we can adjust the periods if that would suit your needs better or if you join later in the year.
WHERE WILL THE SESSION BE?
We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors. I will offer suggestions, but because I want the photos to be personal to you, you will play a role in finding locations that feel right for you.
We could be in your home, at the beach, in a forest, in an office environment, a hotel lobby, in the city, at a rooftop bar, a cosy café, shopping at a local market – you get the point.
The possibilities are endless and will depend on your personality, your lifestyle, your brand, the season, and the feeling you want your images to have.
Many of my clients ask friends for location tips and even borrow spaces that they have access to. Photo studio spaces or conference venues are available for hire at a range of prices as well, and we can discuss this possibility if you would like.
DO WE HAVE TO HAVE THE SESSION IN STOCKHOLM?
International travel dates will be announced when available and travel to other cities and international destinations can be arranged.
Why not book in a session while you are abroad to capture a unique story or to illustrate your jetsetting lifestyle?
WHAT DO YOU MEAN BY 'STORY'?
One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event.
What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).
Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need.
WHAT IF THE WEATHER'S BAD?
It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it..
I'M REALLY UNCOMFORTABLE IN FRONT OF THE CAMERA
I am really uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.
I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.
May aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.
We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.
I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo we’re taking, but I see this as a creative collaboration.
You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.
I know it can be hard for some people, but let me help you. I see your strengths. Let me help you share that.
WHAT SHOULD I WEAR?
There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.
It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.
Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.
Some general thoughts:
- choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
- wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
- I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
- wear sizes that fit well and that you feel great in.
- if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
- keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos in your Instagram feed they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).
CAN I BOOK A SESSION WITH A STYLIST?
A session with Carolina starts with an interview and needs analysis, including a colour and body shape analysis. You’ll discuss the aims for the photo session and the stories and locations that we’ve planned.
When she has a clear picture of you, your needs and your budget, you will either discuss outfits you already have or you can go shopping together so she can select outfits for you to try on.
CAN I HAVE MY HAIR & MAKEUP DONE?
On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.
We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.
I HAVE A DIFFERENT QUESTION
YOUR BIGGEST CHEERLEADER
When I went searching for help in my own business, I realised I was connecting more with the businesses that I could put a face to. The real people who I could connect with, who I could laugh with and that made me think ‘Oh yeah! Me too!’. It’s just not possible to get that sense of connection and the ‘know, like & trust factor’ without photos of yourself.
I basically built the business I needed myself. I wanted photos that showed the real me, that gave the same feeling online as you get when you meet me in real life. And that’s what I want to give my clients.
It can be a bit of a cliché, but my strength is genuinely seeing the best in others, even the things they struggle to see themselves.
I want my clients to see their photos and love the way they look. To see the sparkle in their eye and the strength in their gaze. I want them to realise that their message and the difference they make to their clients is too valuable to go unheard.
(I’m probably the most laid-back person you could meet, but if you’re letting your self-doubt hold you back from showing up as the kick-arse business owner that you are, the lioness in me will come out and ferociously – but also pretty gently, and with a touch of Aussie charm – remind you of your greatness.)
I’m here to help you get your voice heard. In the right way for you.
(Oh, and I do speak Swedish, so don’t hesitate to get in touch if you don’t feel comfortable using English.)