Plan your year
of visual content
3 sessions per year for consistent seasonal content guided by your business & marketing goals
Strong brand visuals should evolve with you and your business. With three sessions per year, you’ll build an evolving, cohesive brand presence that stays aligned as your business grows.
We begin by mapping out the year ahead, looking at your marketing priorities, launches, campaigns, and seasonal shifts. This gives you a clear framework to work from, so you know what’s ahead and can move into your marketing with more confidence and less guesswork.
From there, the subscription allows for flexibility as your business evolves. Each shoot can vary in location, story, and energy, while still staying true to your brand voice and overall direction.
This is the solution my clients kept asking for. It allows them to stay visible without the mental load of planning every shoot from scratch or constantly worrying about what content to create next. Even my most camera-shy clients have gone from avoiding photo sessions to feeling comfortable – and even looking forward to the next one in the calendar.
EACH SUBSCRIPTION INCLUDES:
BRAND QUESTIONNAIRE & PLANNING SESSION
- to define your core brand stories, ideal clients, and map out your year ahead (including your marketing goals, offers, and all your photography needs)
‘your visual brand story’ workbook
- a summary of our plan for the year ahead, guidance on how to prepare for your shoots so you feel confident and relaxed, tips for choosing outfits and props, and how to use your visuals
3 sessions spread over the year
- choose the package that suits your business needs right now
WHY I THINK YOU’LL LOVE THE YEARLY SUBSCRIPTION:
Regular content refresh: new seasons, new offers, new energy
Consistent visibility with less effort (no more scrambling for last-minute content)
A visual library that fills you with confidence and clarity as it’s already tailored to your personality, brand voice, and core brand stories
Infusing your dream vision into your marketing becomes easier with a close partnership with your own photographer – we can weave in your daily routines, rituals, and stories with locations you once dreamed of
Lower cost than investing in separate shoots
Plan your year of visual content
3 sessions per year for consistent seasonal content guided by your business & marketing goals
WHY I THINK YOU’LL LOVE THE YEARLY SUBSCRIPTION:
Regular content refresh: new seasons, new offers, new energy
Consistent visibility with less effort (no more scrambling for last-minute content)
A visual library that fills you with confidence and clarity as it’s already tailored to your personality, brand voice, and core brand stories
Infusing your dream vision into your marketing becomes easier with a close partnership with your own photographer – we can weave in your daily routines, rituals, and stories with locations you once dreamed of
Lower cost than investing in separate shoots
EACH SUBSCRIPTION INCLUDES:
BRAND QUESTIONNAIRE & PLANNING SESSION
- to define your core brand stories, ideal clients, and map out your year ahead (including your marketing goals, offers, and all your photography needs)
‘your visual brand story’ workbook
- a summary of our plan for the year ahead, guidance on how to prepare for your shoots so you feel confident and relaxed, tips for choosing outfits and props, and how to use your visuals
3 sessions spread over the year
- choose the package that suits your business needs right now
Yearly Subscription Packages
select the best option for you & your business
3 brand refresh
photo shoots
each shoot includes:
- 10 edited photos
- 1 hour photo shoot
- online planning call
(= 30 photos per year)
1 875 sek per month
(Total 22 500 SEK/12 months)
3 brand foundation
photo shoots
Includes:
- 30 edited photos
- half-day personal brand photo shoot
(about 2-3 hours)
(90 photos per year)
3 600 sek per month
(Total 43 200 SEK/12 months)
3 brand story
photo + film shoots
Includes:
- 40 edited photos
- 15 Brand Essence short-form video clips (8-15 seconds, vertical or horizontal)
- half-day personal brand photo shoot (about 4 hours)
(= 120 photos + 45 b-roll video clips per year)
6 575 sek per month
(Total 78 900 SEK/12 months)
Prices are excluding VAT/moms and are for one person. Contact me for a tailored quote for teams.
Yearly Subscription Packages
select the best option for you & your business
3 brand refresh
photo shoots
each shoot Includes:
- 10 edited photos
- 1 hour photo shoot
- online planning call
1 875 SEK per month
(ex. moms/VAT)
(Total 22 500 SEK/12 months)
3 brand foundation
photo shoots
each shoot Includes:
- 30 edited photos
- half-day personal brand photo shoot (about 2-3 hours)
3 600 SEK per month
(ex. moms/VAT)
(Total 43 200 SEK/12 months)
3 brand story
photo + film shoots
each shoot Includes:
- 40 edited photos
- 15 Brand Essence short-form video clips (8-15 seconds, vertical or horizontal)
- half-day personal brand photo shoot (about 4 hours)
6 575 SEK per month
(ex. moms/VAT)
(Total 78 900 SEK/12 months)
Prices are excluding VAT/moms and are for one person. Contact me for a tailored quote for teams.
“Choosing you as my photographer was easy. I love your photos! The subscription was one of the best investments I’ve made, for my business and for myself.”
– ANNA ARNETZ
“Choosing you as my photographer was easy. I love your photos! The subscription was one of the best investments I’ve made, for my business and for myself.”
– ANNA ARNETZ
Subscription client cases
Brand & business coach
MALIN HAMMAR-BLOMWALL
Having several photo shoots with Malin has allowed me to capture a huge variety of images for her social media, website, newsletters and presentations.
Malin’s expertise is within branding, so it’s crucial that her photos are aligned with her clean and elegant aesthetic, brand colours and tone of voice.
We’ve captured a range of stories for her in locations that are a huge part of the person she is, both in Sweden and France. We’ve been able to capture her professional side with a luxurious twist, but also a more relaxed laid-back side. All the qualities that help her audience to resonate and get to know, like and trust her.
MALIN HAS SEEN:
Increased sales & ROI
Time saved creating content & marketing materials
More confidence & clarity as her true self – the ones her clients know and love
“Janine’s photos have been a GAME-CHANGER for my business, and I can’t imagine where I’d be without her.
She’s not just a photographer, but a trusted partner who’s helped me achieve my goals & take my business to the next level.”
– MALIN HAMMAR-BLOMWALL
agneta ritums
leadership coach
katrin berndt
coach
anna arnetz
intuitive coach & mentor
“Since I started using my photos my accounts have grown – because they give a professional impression, but also because I LOVE sharing them so I post more often!”
What happens next?
what to expect once your book the yearly subscription
01.
we’ll start by mapping out your year
BRAND ANALYSIS
Before we make everything official, I like to start with an online chat so we can get to know each other. It’s so important that we’re a perfect match for each other because this is going to be reflected in your photos.
Then we’ll move onto a strategic planning session to dive deep into your business, your ideal clients, what stories would resonate with your audience and we’ll plan around any launches, marketing campaigns, new courses, website updates and content goals that you have. This will ensure that your visuals align with your brand and goals, while also giving me a clear vision for your three shoots.
02.
SHOOT DAYS
THE FUN PART
When we meet up on shoot day, we’ll have a plan for our locations and stories, including a timeline to keep us on track (but with room for flexibility, spontaneous ideas and coffee breaks). All you need to do now is relax and have fun. We’ll basically hang out, chat and generally just have a nice time – all while taking beautiful, authentic photos of you being you. When you let go of all expectations and just be in the moment, that’s when the magic happens.
I’ll guide you the whole time. I’ll give you things to talk about to bring out natural expressions and I’ll help you so that your own body language comes through (and I’ll give you tips and make adjustments along the way).
03.
i’ll take care of the rest
SIT BACK & RELAX WHILE I GET YOUR IMAGES READY
After the session, you can get back to doing what you do best (running your business) while I take care of the rest.
I’ll select the best photos (and films) from the shoot and edit them lightly. Within three weeks you’ll get a link to your online proof gallery so you can pick your favourites. I’ll then do any extra editing that might be necessary and send you a download link within a week.
You’re ready to go! Time to spread your magic. (And before you know it, it’ll be time for your next shoot!)
Elevate your experience
hair & make-up
I can recommend a wonderful hair & makeup artist that will help you prepare for your shoot if you want some professional help. The aim isn’t to make you over so that you barely recognise yourself. Only to give you all the tools and support that help you to feel your best. Some of my clients get professional help, some do it themselves, and some choose not to wear makeup at all for their shoots. The choice is yours.
stylist
If you want professional help choosing outfits that feel on-brand, but also leave you feeling comfortable and confident (and like yourself!), I can recommend a great stylist and personal shopper.
location hire
One of the first steps of the planning process will be to plan your locations. If it is necessary to hire a venue for the photo session (such as a conference room, an office or ‘working-from-home’ space) we’ll discuss this possibility and any fees that may apply.
I’ve had clients book a night at hotels, spas, cottages and homes – let your imagination run wild.
I don’t work in a studio, but there are some great spaces around, so I can recommend my favourites.
FAQs
don’t hesitate to reach out if you have any other questions
when will the shoots be?
We’ll book in your three shoot dates at the start of the subscription period.
They can booked during the following periods:
Session 1: Jan -Mar
Session 2: Apr-Jun
Session 3: Aug-Nov
Of course we can adjust the periods if that would suit your needs better or if you join later in the year.
WHERE WILL THE SHOOTS BE?
We’ll plan the locations that make the most sense for you and your business.
I want your photos to have depth and a context. I want them to be unique for you and to tell your story, and the location plays a big role in this.
We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors. I will offer suggestions, but because I want the photos to be personal to you, you will play a role in finding locations that feel right for you.
Many of my clients ask friends for location tips and even borrow spaces that they have access to. Photo studio spaces or conference venues are available for hire at a range of prices as well, and we can discuss this possibility if you would like.
The yearly subscription allows for a range of locations, and during the planning session we can start planning. My suggestion for the first session is to capture the most urgent, foundational stories. So this might show behind the scenes moments (with or without clients), timeless and personality-filled portraits, and routines that capture the personality, energy and values that you bring to your work.
The next two sessions would build on these and might even be specifically focused on upcoming campaigns, new offers and launches, or perhaps an event.
DOES THE SHOOT HAVE TO BE IN STOCKHOLM?
Of course not!
Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by travelling to you, don’t hesitate to ask. Prices for travel available on request.
I'VE ALWAYS DREAMED OF HAVING AN INTERNATIONAL SHOOT. IS THAT POSSIBLE?
Of course!
Dare to dream big when it comes to locations. I’ve travelled to Paris and the south of France for shoots, travelled to a client’s summer house on Gotland, spent shoot days building campfires in the forest, at lakeside cottages, at the most exclusive hotel suite in Stockholm, at a waterfront home on Åland, and the list goes on.
If you even have the tiniest of dreams to travel for a shoot, please ask because it might be more accessible than you think.
I'M NOT SURE WHAT PHOTOS I NEED.
I’m here to help. We’ll start with a questionnaire and an online chat so I can get to know you and your business. We’ll dive deep into who your ideal clients are, your ‘why’ and the message you want to communicate with your photos and this will help us to work out which photos and stories we should plan for.
WHAT DO YOU MEAN BY 'STORY'?
Rather than focusing on the number of poses or locations, I like to plan my photo sessions around the stories we want to capture. You can see these as different situations in your professional life and that make up the person you are. We tend to look first at routines and habits and take it from there.
One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event.
What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).
Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need.
I WANT TO KNOW MORE ABOUT THE B-ROLL VIDEO CLIPS.
WILL THE PHOTOS BE EDITED & FORMATTED FOR MY WEBSITE AND SOCIAL MEDIA?
Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.
During your session, I will keep your needs in mind. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind.
Purchased images will be downloadable in full resolution and optimised for social media and web (if required). I will provide the largest sized images possible so that you can then crop them to suit the specific places where you are going to use them. For example, a wide image is best for a website banner, a vertical crop is usually best for Instagram so that your image fills the screen of a mobile.
Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).
WHAT IF THE WEATHER'S BAD?
In the days leading up to the session, I’ll keep a close eye on the weather forecast.
It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it.
I'M REALLY UNCOMFORTABLE IN FRONT OF THE CAMERA
Don’t worry!
I am really uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.
I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.
My aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.
We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.
I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo we’re taking, but I see this as a creative collaboration.
You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.
If you struggle with this, let me help you. I see your strengths. Let me help you share that. (And trust me, I’ve been there, done that. I know how it feels. I also know that life is too short and your message is too important not to share.)
WHAT SHOULD I WEAR?
There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.
It can be good to have a few outfits for your session (3-5) so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.
Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.
Some general thoughts:
- choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
- wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
- I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
- wear sizes that fit well and that you feel great in.
- if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
- keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).
CAN I HAVE MY HAIR & MAKEUP DONE?
Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and I can send you the price and we can book it in.
On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.
We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.
WHEN WILL I PAY FOR MY YEARLY SUBSCRIPTION?
At the start of the 12-month subscription period, I’ll send you a contract and invoice with 12 payment dates on it. You will then pay the fee monthly until the end of the 12 month period (you can then choose to continue for another year if you would like).
I’ve set up automatic payments, so the easiest solution for you is to set this up at the start so you don’t need to make a manual payment each month.
I HAVE A DIFFERENT QUESTION
No problem! Get in touch and I’ll be more than happy to help.
Looking for a different package?
If the Brand Photography Subscription isn’t the package you’re looking for, have a look at the other packages I offer:
- Brand Refresh Photo Shoot
- Brand Foundation Photo Shoot
- Brand Story Photo & Film Shoot
- Photography for Teams
- Something tailored just for you
Ready to connect?
Like what you see? I'd love to help you to get visible and elevate your business with photos and video clips that you actually love sharing.
Fill in the form and let's talk.
