Yesterday I arrived at a shoot to the warmest welcome.The cutest fluffball of a dog peeking through the window as I arrived. Heavenly home-made vanilla and chocolate raw balls and a hot cup of coffee. Tulips. A...
What does your audience need to know, see or feel before they're ready to commit?There’s a post you’ve been meaning to write. Something meaningful you want to say. There’s a version of yourself online that actually...
As we head into the Swedish winter, we tend to slow down & reflect – which makes this the perfect time to plan your visual content for the year ahead. I know you might be starting to wind down for the year, but...
A reminder that it's ok to ignore the pressure to chase trends. You are a business owner, not an influencer. Your people want to connect on a deeper level, feel that they trust you & resonate with your content...
The world is noisy and unsettled right now. And I know that it’s affecting you. (I know that because you wouldn’t be here following me otherwise. We feel things deeply and that’s part of our greatness - even if it...
HOW DO YOU FEEL WHEN SOMEONE ASKS FOR YOUR WEBSITE? Do you panic and cringe and explain that it’s still in progress or that your website photos need to be updated? Or do you feel proud and confident because you know...
IN 2025 WE'RE CRAVING COMFORT CONTENTOk, here's the thing. I don't want to make bold, sweeping statements about the year ahead, but I know one thing that's certain. We're drowning in the avalanche of content out there....
What the process of (mentally) preparing for a branding photo shoot can look like, in my client’s own words.
Boost your personal brand with photos that feel unposed and spontaneous (even if you are a bit camera-shy). I share my top 10 tips that you can use on your own photo shoot.