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5 Must-Have Photos for your Coaching Business

5 Must-Have Photos for your Coaching Business

by Branding | Apr 26, 2023 | ALL POSTS, BRANDING, PLAN YOUR SESSION, SOCIAL MEDIA

YOUR COACHING PHOTOS A lot of people tell me that they don’t know what personal brand photos they should be sharing in their coaching business. It can help to see things from a potential clients’ point of view. I’m not a control freak at all, but...
What to wear for your personal brand photo shoot

What to wear for your personal brand photo shoot

by Branding | Apr 4, 2023 | ALL POSTS, PLAN YOUR SESSION

CHOOSING OUTFITS THAT ARE RIGHT FOR YOU   I don’t believe there’s a one-size-fits-all solution for the photos you share in your business (and the outfits that you wear in them). What works for you might not work for someone else. When we plan your photo shoot,...
What does ‘professional’ look like for you?

What does ‘professional’ look like for you?

by Branding | Mar 22, 2023 | ALL POSTS, BRANDING, BUSINESS & MINDSET

PROFESSIONAL PHOTOS, YOUR WAY What business owner doesn’t want to be seen as professional, trustworthy and competent? Isn’t that what we’re all aiming for? We’re asking our clients to invest money and time in us and that can be a pretty big risk. Besides...
Case study: How to get variety from just one photo shoot location // Life Coach Stockholm

Case study: How to get variety from just one photo shoot location // Life Coach Stockholm

by Branding | Feb 15, 2023 | BRANDING, PLAN YOUR SESSION, SESSION INSPIRATION

KEEPING PHOTO SHOOT LOCATIONS SIMPLE Choosing photo shoot locations is one of the first steps in the planning process the choices are completely dependent on the client and the look we want. My half-day Brand Boost photo sessions are the most popular, and for these we...
What if you’re not programmed to share everything publicly?

What if you’re not programmed to share everything publicly?

by Branding | Feb 3, 2023 | ALL POSTS, BRANDING, BUSINESS & MINDSET, SOCIAL MEDIA

Improving your visibility in your business online… when ‘showing up’ doesn’t come naturally I talk a lot about improving your visibility in your business online to attract your ideal clients. But what if you’re not programmed to share...
Case study: How we planned this Stockholm photo shoot – from locations to styling // Writer

Case study: How we planned this Stockholm photo shoot – from locations to styling // Writer

by Branding | Jan 24, 2023 | ALL POSTS, PLAN YOUR SESSION, SESSION INSPIRATION

This photo session in Stockholm last September was such a wonderful collaboration with writer Alexandra Mateus. I wanted to share how we planned this photo shoot based on her stories and brand – from our locations, to outfit choice and hair and makeup....
How the right brand photos will actually increase productivity in your business

How the right brand photos will actually increase productivity in your business

by Branding | Jan 12, 2023 | BRANDING, BUSINESS & MINDSET

Time is money One thing that has surprised me in the feedback I’ve got from my clients is how having the right brand photos actually improves their productivity in their business. If you’ve been following me for a while, you probably know that I’m anti-hustle. Hard...
Personal Brand Photo Session // Author & writing coach

Personal Brand Photo Session // Author & writing coach

by Branding | Feb 4, 2022 | ALL POSTS, BRANDING, SESSION INSPIRATION

A photo session in snowy Stockholm with author and writing coach, Erica Eklund For my second personal brand photo session with Erica, we were lucky enough to have a beautiful snowy day in Stockholm. It was the perfect touch for the classic locations we’d chosen...
6 tips for a relaxed photo session

6 tips for a relaxed photo session

by Branding | Dec 15, 2020 | ALL POSTS, BRANDING, BUSINESS & MINDSET, PLAN YOUR SESSION

“I’d rather go to the dentist than have my photo taken.” Can you relate? I know I can. Or at least, I could. I used to get major anxiety just thinking of having a photo session. I imagined myself being totally awkward, not knowing what to do with my...
Daring to put yourself out there – Tall Poppy Syndrome & Jantelagen

Daring to put yourself out there – Tall Poppy Syndrome & Jantelagen

by Branding | Oct 12, 2020 | ALL POSTS, BRANDING, BUSINESS & MINDSET, PERSONAL, SOCIAL MEDIA

Let me tell you where my head went to on Friday I have a feeling that not everyone is going to be able to relate to this. I do suspect, however, that a lot of you will, so I really wanted to share this with you. I sent out a newsletter last week about how full my...
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{home}⁠ ⁠ It's Sweden's national day today and {home}⁠ ⁠ It's Sweden's national day today and while I tend to not celebrate these kinds of holidays, I'm feeling incredibly grateful to have two such beautiful homes.⁠ ⁠ While the distance is massive and overwhelming at times, I love being able to embrace my two cultures and the combined mindsets.⁠ ⁠ I love the friendliness of both Sweden & Australia, even though it can look a bit different on the surface. (I love being able to embrace and see the strength in my introvertedness in Sweden, while being able to dive deep in conversations with those I'm close to. While in Australia, I love being able to let out my bubbly and chatty side and make small talk with every stranger that I come across.)⁠ ⁠ I love the amazing weather in Australia and the changing seasons in Sweden. I wouldn't want to be without either.⁠ ⁠ Sweden has 'jantelagen' and Australia has 'tall poppy syndrome', so we kind of get each other, and I love that we're a huge bunch of people breaking that down.⁠ ⁠ I'm grateful to have the chance to build a business in Sweden that I love and work with clients that I adore, usually in a whole other language than my own. I feel like we're in this together and we just want each other to succeed. What a thrill that is! (And I know that it doesn't always work that way, but I've purposely chosen to surround myself with people who cheer each other on instead of trying to drag anyone down.)⁠ ⁠ Tell me, what are you grateful for today?⁠ ⁠ ⁠ ⁠ (Huge thank you to @emilialaag_ for this photo of me at one of our favourite boardwalks.)⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #expatwomeninbusiness #företagande #drivaeget #soulfulentrepreneur #allergictofake #businesswithsoul #businesswithheart #företagarna #egetföretag #företagstips #småföretagare #solopreneur #företagarepåinstagram #kvinnligaföretagare #jobbahemifrån #soloprenör #frihetsprenör #expatsinsweden #aussiesinsweden #personligtvarumärke #brandyourself #digitalcontentcreator #personalbrandstockholm #personalbrandphotographerstockholm #brandingstockholm
{executive coach}⁠ ⁠ I’ve had several photo {executive coach}⁠ ⁠ I’ve had several photo shoots with Malin (@mhleadership) and each one has been an absolute joy.⁠ ⁠ We’ve wanted to capture a range of stories, from coaching with a client, in work-mode, doing presentations, mindfulness, movement and meditation. We’ve also taken portraits that capture a range of expressions so that they match the type of content she shares.⁠ ⁠ On her most recent shoot we went into the gym to get some really badass photos of her training.⁠ ⁠ Coaches work in different ways, and I can really see how Malin’s approach is perfect for her clients.⁠ ⁠ As we’ve discussed every time we meet, it’s impossible to have transformation without working with all the layers. The conversations, the journalling, the movement and everything else, are all tools that make a huge difference.⁠ ⁠ I have Malin to thank for planting the seed that I could possible love running, and it’s been life changing. Not just physically or for my energy, but for my mental strength. So I get it. I get why she incorporates this into the work she does with her clients.⁠ ⁠ So being able to show all of this in her photos, means that she resonates with the clients that get this and who she does her best work with.⁠ ⁠ Do you have a favourite photo from this bunch?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #brandphotographerstockholm #brandingphotographerstockholm #stockholmphotographer #fotografstockholm #porträttfotografstockholm #stockholmfotograf #personalbrandstockholm #fotograferingstockholm #företagsfotograferingstockholm #stockholmentreprenör #startupstockholm #expatsinstockholm #personalbrandphotographerstockholm ⁠ #executivecoach #affärsutveckling #businesscoach #ledarskaphälsa #ledarskap #personligtutveckling #förändring #coachstockholm #kreativcoach #mentalträning #utmaning #självledarskap #föreläsning #happyhealthybusiness
{one-size-fits-all}⁠ ⁠ I always hesitate to gi {one-size-fits-all}⁠ ⁠ I always hesitate to give tips to a wide audience, like here on IG.⁠ ⁠ I have a lot that I want to share, and I am trying to share more these days, but for me, things are rarely black and white. I also tailor my photo shoots to each client's needs, so giving generic advice is tricky.⁠ ⁠ This is why I try to focus on advice that you can tailor to your own personality, business and brand (and why I give my full permission to ignore my or anyone else's advice).⁠ ⁠ Even when it comes to personal brand photography, I refuse to believe that there is a set of rules that we need to stick to. There's no one-size-fits-all solution.⁠ ⁠ What I want everyone to really take in is this.⁠ ⁠ If your photos feel like you, they are going to resonate with the right people.⁠ ⁠ They don't need to be literal. Like, you don't actually have to share photos of your actual workspace. But if you share environments that feel like you, that say something about your personality, the energy that you bring to the work you do, it's going to be right.⁠ ⁠ There's a big difference between the feeling of photos of you walking on the beach, deep in the moment, soaking in the smell of the sea, and a photo of you dressed in heels in a modern office.⁠ ⁠ Whatever photos you choose to share, if they feel like you and speak to your dream clients, they are right.⁠ ⁠ They are going to spark their interest, start conversations, entice them in to read your captions, to click on to your website and listen to your podcast and watch your videos.⁠ ⁠ Do you find it overwhelming to know what photos are right for you? Or does it come easily to you?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography ⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering ⁠ #varumärkesbyggande #varumärkesutveckling #varumärkesstrategi #personligtvarumärk #brandyourself #digitalcontentcreator #marknadsföring #marknadsföringstips #företagandemedhjärta
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{home}⁠ ⁠ It's Sweden's national day today and {home}⁠ ⁠ It's Sweden's national day today and while I tend to not celebrate these kinds of holidays, I'm feeling incredibly grateful to have two such beautiful homes.⁠ ⁠ While the distance is massive and overwhelming at times, I love being able to embrace my two cultures and the combined mindsets.⁠ ⁠ I love the friendliness of both Sweden & Australia, even though it can look a bit different on the surface. (I love being able to embrace and see the strength in my introvertedness in Sweden, while being able to dive deep in conversations with those I'm close to. While in Australia, I love being able to let out my bubbly and chatty side and make small talk with every stranger that I come across.)⁠ ⁠ I love the amazing weather in Australia and the changing seasons in Sweden. I wouldn't want to be without either.⁠ ⁠ Sweden has 'jantelagen' and Australia has 'tall poppy syndrome', so we kind of get each other, and I love that we're a huge bunch of people breaking that down.⁠ ⁠ I'm grateful to have the chance to build a business in Sweden that I love and work with clients that I adore, usually in a whole other language than my own. I feel like we're in this together and we just want each other to succeed. What a thrill that is! (And I know that it doesn't always work that way, but I've purposely chosen to surround myself with people who cheer each other on instead of trying to drag anyone down.)⁠ ⁠ Tell me, what are you grateful for today?⁠ ⁠ ⁠ ⁠ (Huge thank you to @emilialaag_ for this photo of me at one of our favourite boardwalks.)⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #expatwomeninbusiness #företagande #drivaeget #soulfulentrepreneur #allergictofake #businesswithsoul #businesswithheart #företagarna #egetföretag #företagstips #småföretagare #solopreneur #företagarepåinstagram #kvinnligaföretagare #jobbahemifrån #soloprenör #frihetsprenör #expatsinsweden #aussiesinsweden #personligtvarumärke #brandyourself #digitalcontentcreator #personalbrandstockholm #personalbrandphotographerstockholm #brandingstockholm
{executive coach}⁠ ⁠ I’ve had several photo {executive coach}⁠ ⁠ I’ve had several photo shoots with Malin (@mhleadership) and each one has been an absolute joy.⁠ ⁠ We’ve wanted to capture a range of stories, from coaching with a client, in work-mode, doing presentations, mindfulness, movement and meditation. We’ve also taken portraits that capture a range of expressions so that they match the type of content she shares.⁠ ⁠ On her most recent shoot we went into the gym to get some really badass photos of her training.⁠ ⁠ Coaches work in different ways, and I can really see how Malin’s approach is perfect for her clients.⁠ ⁠ As we’ve discussed every time we meet, it’s impossible to have transformation without working with all the layers. The conversations, the journalling, the movement and everything else, are all tools that make a huge difference.⁠ ⁠ I have Malin to thank for planting the seed that I could possible love running, and it’s been life changing. Not just physically or for my energy, but for my mental strength. So I get it. I get why she incorporates this into the work she does with her clients.⁠ ⁠ So being able to show all of this in her photos, means that she resonates with the clients that get this and who she does her best work with.⁠ ⁠ Do you have a favourite photo from this bunch?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #brandphotographerstockholm #brandingphotographerstockholm #stockholmphotographer #fotografstockholm #porträttfotografstockholm #stockholmfotograf #personalbrandstockholm #fotograferingstockholm #företagsfotograferingstockholm #stockholmentreprenör #startupstockholm #expatsinstockholm #personalbrandphotographerstockholm ⁠ #executivecoach #affärsutveckling #businesscoach #ledarskaphälsa #ledarskap #personligtutveckling #förändring #coachstockholm #kreativcoach #mentalträning #utmaning #självledarskap #föreläsning #happyhealthybusiness
{one-size-fits-all}⁠ ⁠ I always hesitate to gi {one-size-fits-all}⁠ ⁠ I always hesitate to give tips to a wide audience, like here on IG.⁠ ⁠ I have a lot that I want to share, and I am trying to share more these days, but for me, things are rarely black and white. I also tailor my photo shoots to each client's needs, so giving generic advice is tricky.⁠ ⁠ This is why I try to focus on advice that you can tailor to your own personality, business and brand (and why I give my full permission to ignore my or anyone else's advice).⁠ ⁠ Even when it comes to personal brand photography, I refuse to believe that there is a set of rules that we need to stick to. There's no one-size-fits-all solution.⁠ ⁠ What I want everyone to really take in is this.⁠ ⁠ If your photos feel like you, they are going to resonate with the right people.⁠ ⁠ They don't need to be literal. Like, you don't actually have to share photos of your actual workspace. But if you share environments that feel like you, that say something about your personality, the energy that you bring to the work you do, it's going to be right.⁠ ⁠ There's a big difference between the feeling of photos of you walking on the beach, deep in the moment, soaking in the smell of the sea, and a photo of you dressed in heels in a modern office.⁠ ⁠ Whatever photos you choose to share, if they feel like you and speak to your dream clients, they are right.⁠ ⁠ They are going to spark their interest, start conversations, entice them in to read your captions, to click on to your website and listen to your podcast and watch your videos.⁠ ⁠ Do you find it overwhelming to know what photos are right for you? Or does it come easily to you?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography ⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering ⁠ #varumärkesbyggande #varumärkesutveckling #varumärkesstrategi #personligtvarumärk #brandyourself #digitalcontentcreator #marknadsföring #marknadsföringstips #företagandemedhjärta
{5 questions your photos should answer} The photo {5 questions your photos should answer} The photos you share in your coaching business should answer these 5 questions: 1. What kind of coach are you? (Can I quickly see if you’re a health/business/confidence/relationship/fill-in-the-blank coach? We don’t have the time or headspace for confusion or unnecessary information. Make it clear in the photos you share if I should pay attention.) 2. Who do you help? (Ie. Are you talking to me? Do you specialise in helping creative, small business owners or executive leaders? Are you a health coach working with professional athletes or non-athletes who want more movement and energy in their everyday lives? Show this in your photos and make it clear so the right people stick around, follow you, get in touch and book.) 3. Where and how do you coach? (Online? In a cosy room? In a modern conference room? On a walk-and-talk in nature? Share photos that show this.) 4. What does a coaching session with you FEEL like? (Share photos of you in action so I can see if it’s the right feeling for me.) 5. Are we going to click? (Are you going to GET me, the issues I want to work on, my communication style, my priorities and energy? Am I going to feel comfortable opening up and being vulnerable with you? Share storytelling photos that capture more of YOU, your energy and personality. Share your passions and what drives you. This will help the right people relate and trust you, which makes making contact with you much easier.) If you want to talk about what photos we can take for your coaching business, send me a DM. Very limited spots left before summer. #janinelaag #lumeahphotography #personalbranding #brandingphotography #brandstrategist #företagsporträtt #contentcreator #porträtt #porträttfotograf #personalbrandphotographerstockholm #företagsfotografering #executivecoach #affärsutveckling #businesscoach #successmindset #ledarskaphälsa #ledarskap #personligtutveckling #coachstockholm #kreativcoach #självledarskap #föreläsning #happyhealthybusiness #contentmarketing #marketingtipsforcoaches #marknadsföringförcoaches
{why share photos in your coaching business?}⁠ ⁠ The photos you share as a coach have two purposes:⁠ ⁠ 1. VISIBILITY (so the right kind of people know you exist)⁠ ⁠ 2. RISK AVERSION (to help potential clients make a decision, to help them see that investing money, energy and time in your coaching is right for them)⁠ ⁠ Tell me, what do/would you look for in a coach? What do you need to see, read or feel before making contact?⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering⁠ #executivecoach #affärsutveckling #businesscoach #successmindset #ledarskaphälsa #ledarskap #personligtutveckling #förändring #coachstockholm #kreativcoach #kvinnligakreatörer #mentalträning #utmaning #självledarskap #föreläsning #återhämtning #happyhealthybusiness
{relationship coach}⁠ ⁠ Katrin (@elitegirlfrie {relationship coach}⁠ ⁠ Katrin (@elitegirlfriendcoaching) and I are in the process of planning her third and most epic photo shoot. Seriously. Watch this space for that one.⁠ ⁠ I work with a lot of coaches, and what I love is that every single one brings their unique qualities to the table that make them the right person for their clients.⁠ ⁠ While on the surface, their stories may seem the same - they have conversations with clients (either irl or online) and maybe even use similar tools to do their job, that’s often where the similarities end.⁠ ⁠ The conversations look and feel different from each other. Their own personalities shine through and set the tone of their coaching. Their life experiences, training and values make their coaching process unique and will suit different people.⁠ ⁠ So I want to put the spotlight on coaches over the next week or so.⁠ ⁠ I’m going to be sharing work I’ve done with different coaches so that you can see what we have created and how we’ve told their story. I hope it gives you inspiration and ideas for your own photos.⁠ ⁠ (You can also visit the Portfolio page on my website (personalbrandphotography.se or just click the link in my profile for more inspiration.)⁠ ⁠ Whether I’m your photographer or not, I want your message to be heard and I want it to reach the right people - those you love working with, who you do your best work and most passionately want to help, and those who will have the biggest transformation with your guidance.⁠ ⁠ ⁠ ⁠ ⁠ #lumeahphotography #janinelaag #lumeahbrandphotography ⁠ #personalbranding #brandingphotography #brandstrategist #businessphotographer #företagsporträtt #contentcreator #porträtt #porträttfotograf #företagsfotografering ⁠ #executivecoach #affärsutveckling #businesscoach #successmindset #ledarskaphälsa #ledarskap #personligtutveckling #förändring #coachstockholm #kreativcoach #kvinnligakreatörer #mentaltränin #självledarskap #föreläsning #happyhealthybusiness
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LUMEAH PHOTOGRAPHY | STOCKHOLM, SWEDEN | ©Lumeah Photography 2023 | All rights reserved | Images not to be used without photographer's permission | janine@lumeahphotography.com