Personal Brand Session // Brand Designer & Coach

Home office branding session with Malin

I’ve been so looking forward to sharing these photos from my magical personal brand session with branding guru, Malin Hammar-Blomwall. The funny thing is that I haven’t known Malin all that long, but it feels like we’ve known each other forever. She’s just one of those people. 

personal brand

Personal brand designer & coach

A tribe of passionate entrepreneurs

I stumbled across her Facebook group and saw straight away that it was filled with passionate, talented and supportive entrepreneurs that she has brought together. I saw that Malin was a wealth of knowledge on building brands and running a business with soul – just my kind of person. So when she got in touch about meeting for coffee and a chat I was thrilled.

Malin posts fresh, inspiring, fun and interesting content all the time and has one of the most beautiful Instagram accounts I’ve ever come across. If you haven’t seen it, go and have a look.

professional portrait

A beautifully curated online presence

For a perfectly curated and consistent feed, and so that she always has images to post, Malin needs a huge library of images that she can pull from. This takes a lot of time, so it was so nice to be able to take care of this for her and deliver a collection of images tailored to her specific brand, with her personality, professionalism, brand colours and values in mind.

Cosy and professional with a palette of pastel

Malin is a ‘digital nomad’ and spends a lot of time working from her second home in the south of France. For this session though, we wanted to capture her in her beautiful home in Sigtuna – working on building her clients’ brands, snuggling with her office dog, July (who also has her own Insta account, by the way), and the beautiful environment by the water and at nearby Skokloster.

Malin helps her clients ‘glitter online’ and I wanted to capture her own glitter and her inner glow. Besides this though, I wanted to capture her professionalism, depth and warmth. We wanted to create images that were light and that included a touch of her brand colours – white, grey and pink.

I can’t wait to show more photos from this session and I’ve already got lots of ideas for more sessions in the future.

This is what I love about storytelling photography

And why I’ve chosen to base my personal brand sessions on ‘stories’. The possibilities are endless and there’s no right or wrong. There is no set mould that we need to try to fit ourselves into, we just need to be ourselves.

We all have our own stories to tell and through careful planning and brand analysis, we can capture what it is that makes you unique.

This is going to help you attract your ideal clients, let you spread your passion and get your message heard.

personal brand photography personal brand photography personligt varumärkelight portrait pastel personligt varumärke


  1. Malin

    Wow, I’m so happy to have met you Janine!

    You are an amazing photographer and the sweetest person I know! Such a nice blog post from the heart.

    I´m really happy that our paths crossed!


    • Branding

      That means so much. Thank you!

      I could have written exactly the same about you! It’s funny how the right people come into our lives at the right time and just make everything so much better. I’m looking forward to lots more great stories in the future.

  2. Frida Smedberg

    Beautiful pictures Janine, you’re the boss! Love them, and the settings for them. The work of two talented minds 😉

    • Branding

      Frida, that is so nice of you to say! Thank you! It was so much fun creating these.


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